# Artisan Ice Pops Tubify Makes 'Organic Craft Freezies' with a Focus on Health By Laura McQuarrie | Published 2016-08-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tubify References: [tubify](http://www.tubify.ca/) & [instagram](https://www.instagram.com/p/BJgN1W_jZ_T/?taken-by=tubify&hl=en) 'Tübify' are ultra-healthy, organic and minimally processed frozen treats that come in [portable pouches for easy on-the-go consumption](https://www.trendhunter.com/trends/hydra-pops). These products are like freezies that many adult consumers grew up eating, but Tübify puts a fresh spin on them by making its "[organic craft freezies](https://www.trendhunter.com/trends/jonnypops-organic-sour-minis)" in fresh flavors like 'Coconut Koala Café Latte,' 'Raspberry Raven Lemonade' and 'Blueberry Elephant,' all of which boast charming animal themes. The freezies boast [chunks of locally harvested fruit](https://www.trendhunter.com/trends/rabbit-food) and caffeinated varieties include Salt Spring Coffee fair trade and organic Cold Brew from British Columbia. Inspired by a new wave of healthy living and eating, many classic childhood products that are sugar-laden are now receiving makeovers with a healthier twist. These artisan freezies are sold at a variety of shops across Vancouver, as well as farmer's markets in the city. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 14% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Healthy Frozen Treats:** Disruptive innovation opportunity: Develop new, organic and minimally processed frozen treats with unique flavors and health-conscious ingredients. - **Revamped Childhood Products:** Disruptive innovation opportunity: Reimagine classic childhood products with healthier ingredients and contemporary branding to appeal to adult consumers. - **Portable On-the-go Snacks:** Disruptive innovation opportunity: Create convenient and portable pouch-packaged snacks for easy consumption while traveling or on-the-go. ### Industries Being Reshaped - **Frozen Desserts:** Disruptive innovation opportunity: Develop new offerings in the frozen dessert market with a focus on health and unique flavor combinations. - **Food and Beverage:** Disruptive innovation opportunity: Rethink traditional food and beverage products to cater to health-conscious consumers and capitalize on the popularity of organic and minimally processed options. - **Convenience Stores:** Disruptive innovation opportunity: Partner with convenience stores to offer a selection of healthy and portable snacks for customers on-the-go. ## Related on Trend Hunter - [Organic Freezer Popsicles](https://www.trendhunter.com/trends/organic-freezer-pops.md) - [Shelf-Stable Fruit Pops](https://www.trendhunter.com/trends/ezee-freezee.md) - [Convenient Frozen Yogurt Tubes](https://www.trendhunter.com/trends/frubes-freeze-em-pack.md) - [Caffeine-Packed Ice Pops](https://www.trendhunter.com/trends/sneak-energy-freezies.md) - [Smoothie-Style Ice Pops](https://www.trendhunter.com/trends/pitaya-foods-smoothie-pops.md) - [Health-Focused Fruity Smoothies](https://www.trendhunter.com/trends/smoothie-pop.md) - [Organic Gelato Pops](https://www.trendhunter.com/trends/gelato-pops.md) - [Frozen Cocktail Tubes](https://www.trendhunter.com/trends/24-ices-frozen-cocktails.md) - [Glowing Functional Ice Pops](https://www.trendhunter.com/trends/hydroice.md)