# Tube-Like Pouch Packaging The Tube-Like-Pouch Combines the Benefits of a Bottle and Tube By Laura McQuarrie | Published 2020-09-02 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/tubelikepouch References: [prnewswire](https://www.prnewswire.com/news-releases/innovative-packaging-using-50-less-plastic-launched-by-john-frieda-hair-care-kao-usa-inc-301121435.html) & [kao](https://www.kao.com/global/en/) Developed by Kao, the Tube-Like-Pouch is a waste-reducing packaging solution that takes the form of a hybrid bottle and tube. The product combines the best features of both packaging types and helps to use 50% less plastic and reduces product waste. John Frieda is introducing the innovative packaging solution for a range of its products, including the John Frieda Frizz Ease Daily Nourishment shampoo and conditioner, as well as the Sheer Blonde Highlight Activating shampoo and conditioner. With this waste-reducing flexible design, it's easier to squeeze every last drop from the pouch. This eco-friendly hair product packaging design represents the Kao Kirei Lifestyle Plan, which is focused on making everyday life both beautiful and sustainable. Image Credit: Kao ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 95% | Activity: 93% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Tube-like Pouch Packaging:** Disruptive innovation opportunity: Develop sustainable packaging solutions that combine the benefits of different packaging types, reducing waste and plastic usage. - **Waste-reducing Packaging:** Disruptive innovation opportunity: Create packaging designs that allow for easy squeezing and minimal product waste. - **Eco-friendly Product Packaging:** Disruptive innovation opportunity: Design packaging strategies that prioritize sustainability and align with eco-friendly initiatives. ### Who This Affects Most - **Beauty and Personal Care:** Disruptive innovation opportunity: Explore innovative packaging designs for haircare and skincare products to maximize user experience and minimize environmental impact. - **Consumer Goods:** Disruptive innovation opportunity: Develop waste-reducing packaging solutions for a wide range of consumer products to address sustainability concerns. - **Packaging and Containers:** Disruptive innovation opportunity: Create eco-friendly packaging solutions that optimize product longevity and minimize waste throughout its lifecycle. ## Related on Trend Hunter - [Portable Cosmetic Tube-Bottles](https://www.trendhunter.com/trends/tottle.md) - [Recyclable Toothpaste Pouches](https://www.trendhunter.com/trends/toothpaste-pouch.md) - [Squeezable Dropper Bottles](https://www.trendhunter.com/trends/twist-tottle.md) - [Pocket-Sized Skincare Packaging](https://www.trendhunter.com/trends/color-capsule.md) - [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md) - [Hybrid Beauty Bottle-Tubes](https://www.trendhunter.com/trends/oval-collection.md) - [Bottle-Shaped Shampoo Bars](https://www.trendhunter.com/trends/the-dissolving-bottle.md) - [One-Handed Paper Cartons](https://www.trendhunter.com/trends/onehand-pump-paper-pack.md) - [Twistable Refill Packaging](https://www.trendhunter.com/trends/refillable-packaging-innovation.md)