# Tube-Free Toilet Paper Products Cushelle Tubeless Toilet Paper is Launching in the UK By Michael Hemsworth | Published 2022-08-25 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/tubeless-toilet-paper References: [talkingretail](https://www.talkingretail.com/products-news/household/cushelle-introduces-tubeless-rolls-24-08-2022/) & [cushelle](https://www.cushelle.com/products/tubeless/)  The [Cushelle](https://www.trendhunter.com/trends/cushelle-longer-lasting-rolls) tubeless toilet paper is a new product being launched into the UK market to provide consumers with a lower-waste product and even more value. The toilet paper is made with no paper tube in the middle, which results in more product being provided in every roll for consumers to appreciate. The announcement comes as part of the brand's continued commitment to reduce waste, contribute to a circular economy and support consumer preferences for more sustainable takes on essential products. The Cushelle tubeless toilet paper is available in Original and Quilted varieties, which both come in reduced CO2 packaging thanks to the use of [recycled plastics](https://www.trendhunter.com/trends/rollieco). This plastic packaging can also be recycled at select retailers to further enhance the sustainable nature of the product. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 72% | Activity: 88% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Reducing Waste:** Businesses can innovate by creating products that focus on reducing waste, such as tubeless toilet paper rolls. - **Circular Economy:** Companies can capitalize on the circular economy by creating sustainable products that are recyclable, reducing the use of non-biodegradable materials, like plastic packaging in Cushelle's tubeless toilet paper. - **Sustainable Products:** Entrepreneurs can innovate by creating sustainable products like Cushelle's tubeless toilet paper, which is made without a paper tube in the middle, thereby reducing waste and providing value to consumers. ### Sectors Adopting This - **Paper Products:** Paper product manufacturers can implement the ideas of Cushelle's tubeless toilet paper and create recyclable products that are more sustainable and eco-friendly. - **Retail:** Retailers can take a cue and stock up on products like tubeless toilet paper, which are sustainable and environmentally friendly, thus connecting to conscious consumers. - **Waste Management:** Companies can benefit from the shift towards a circular economy by using sustainable materials and innovative recycling methods, thus reducing waste and preserving the environment. ## Related on Trend Hunter - [Value-Focused Toilet Paper Products](https://www.trendhunter.com/trends/cushelle-longer-lasting-rolls.md) - [Eco-Focused Toilet Paper Products](https://www.trendhunter.com/trends/sainsburys-toilet-paper.md) - [Compressed Toilet Paper Boxes](https://www.trendhunter.com/trends/bambox.md) - [Luxury Bamboo Toilet Papers](https://www.trendhunter.com/trends/bamboo-toilet-tissue.md) - [Clogging-Free Bamboo Toilet Papers](https://www.trendhunter.com/trends/krazy-klean-walla.md) - [Luxury Vegan Bath Tissues](https://www.trendhunter.com/trends/wholeroll.md) - [Endless Toilet Paper Rolls](https://www.trendhunter.com/trends/forevr-roll.md) - [Sustainable Toilet Papers](https://www.trendhunter.com/trends/asda-and-the-good-rol.md) - [Reimaged Tissue Paper Constructions](https://www.trendhunter.com/trends/perfect-tear.md)