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# Multitool Tube Packaging
The 3M Patch Plus Primer 4-in-1 Boasts a Useful Packaging Design

By Laura McQuarrie | Published 2016-09-21 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/tube-packaging
References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/09/3m-patch-plus-primer-4-in-1.html) & [tricorbraun](http://www.tricorbraun.com/)

Aside from being purely useful for dispensing a product, the tube packaging design for [3M's](https://www.trendhunter.com/trends/psoriasis-prescription-patches) Patch Plus Primer 4-in-1 serves as a handy home repair tool itself.

Like most products that adopt tube packaging systems, this one boasts a screw-off cap for dispensing the spackling compound with built-in primer for wall repair. Beyond this, the DIY-focused design also includes a putty knife at the point where the tube tapers and a sanding pad on the product's colored cap closure.

Beyond assessing the value of a product itself before making a purchasing decision, many cost-conscious consumers are also taking packaging into consideration, especially if a product comes in a form like this that saves them from having to invest in other purchases to support a particular project.

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 90% | Activity: 82% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home)

## Key Themes

### What's Driving This Trend

- **Multifunctional Packaging:** There is an opportunity to innovate by combining the functionality of packaging with other tools or products.
- **Diy-focused Design:** Offering packaging with built-in tools or features for home repair projects appeal to consumers with a DIY approach.
- **Packaging as Value-adding Component:** By creating packaging that doubles as a tool or component, companies can add value to the product and attract cost-conscious consumers.

### Who This Affects Most

- **Home DIY:** Innovative packaging designs with built-in tools or features have disruptive potential to change the home DIY industry.
- **Consumer Goods:** Creating value-added packaging designs can set companies apart in the highly competitive consumer goods industry.
- **Construction and Home Repair:** Multifunctional packaging designs have the potential to disrupt the construction and home repair industries by providing all-in-one solutions for small repairs.

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