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# Inflatable Tube Man Costumes
LookOurWay Launches an Inflatable Tube Man Costume for Halloween

By Kalin Ned | Published 2018-09-26 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/tube-man-costume
References: [kickstarter](https://www.kickstarter.com/projects/lookourway/air-dancer-inflatable-tube-man-wearable-inflatable/) & [lookourway](https://www.lookourway.com/)

LookOurWay successfully funded its Air Dancers® tube man costume — a tall and wacky inflatable that is often used by businesses to capture consumer attention, on Kickstarter. The brand, known as "the world's largest [provider] of inflatable advertising products," is harnessing the cultural popularity of the inflatable tube man to delight consumers on a more personal level this Halloween. The product is not only restricted to October festivities either. Its bold, whimsical, and attention-demanding presence can be ideal for cheeky music festivals, fun-packed trade shows, or even a more personable on-street advertising approach.

Available in vibrant colors like red, yellow or blue, the ultra-comfortable and lightweight tube man costumes are "a near perfect rendering of the real thing."

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 73% | Activity: 72% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures)

## Key Themes

### What's Driving This Trend

- **Customizable Inflatable Costumes:** Disruptive innovation opportunity: Create personalized inflatable costumes for special events and marketing campaigns.
- **Interactive Advertising Products:** Disruptive innovation opportunity: Develop inflatable advertising products that engage with consumers in unique and interactive ways.
- **Novelty Fashion Accessories:** Disruptive innovation opportunity: Introduce inflatable fashion accessories that add whimsy and fun to everyday outfits.

### Who This Affects Most

- **Event Planning:** Disruptive innovation opportunity: Incorporate inflatable costumes into event planning services for themed parties and experiential marketing events.
- **Marketing and Advertising:** Disruptive innovation opportunity: Explore the use of inflatable costumes as attention-grabbing advertising tools for brands across various industries.
- **Fashion and Apparel:** Disruptive innovation opportunity: Collaborate with fashion designers to create inflatable fashion accessories that merge novelty and style.

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