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# Over-the-Counter Tube Feeding Systems
bFed is Available to Consumers Without a Prescription

By Laura McQuarrie | Published 2019-06-05 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/tube-feeding-systems
References: [prnewswire](https://www.prnewswire.com/news-releases/bfed-system-fda-regulatory-clearance-the-first-tube-feeding-delivery-system-available-over-the-counter-300862046.html) & [udelivermedical](http://www.udelivermedical.com)

bFed is the first-of-its-kind tube feeding system that is available over the counter, making it the first delivery system of its kind to be available to consumers without a prescription. The [FDA](https://www.trendhunter.com/trends/omnipod-5)-cleared feeding tube system makes it easier for home tube feeders to access more forms of nutrition without previous restrictions. According to Brian Johnson, president and co-founder of U Deliver Medical: "Requiring a prescription was an additional burden resulting in more contacts with healthcare providers for a person that already has a feeding tube and can't eat by mouth."

As bFed's delivery system has been proven to be safe without the supervision of a healthcare professional, the tube feeding system will eliminate barriers for proper nutrition by being available over the counter.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 39% | Activity: 24% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Over-the-counter Tube Feeding Systems:** Disruptive innovation opportunity: Develop more innovative and user-friendly over-the-counter tube feeding systems to improve access to nutrition for individuals with feeding tubes.
- **Fda-cleared Feeding Tube Systems:** Disruptive innovation opportunity: Create new FDA-cleared feeding tube systems that are safe and effective without the need for a prescription, providing greater convenience and accessibility for home tube feeders.
- **Home Tube Feeding Technology:** Disruptive innovation opportunity: Explore and develop advanced home tube feeding technologies that enhance the accessibility, comfort, and nutritional options for individuals who rely on tube feeding.

### Where This Applies

- **Medical Devices:** Disruptive innovation opportunity: Innovate and create new medical devices specifically designed for over-the-counter tube feeding systems, improving convenience and ease of use.
- **Healthcare Technology:** Disruptive innovation opportunity: Develop cutting-edge healthcare technologies that support home tube feeders in managing their nutrition and monitoring their feeding process.
- **Nutrition and Food Supplements:** Disruptive innovation opportunity: Create specialized nutrition and food supplements tailored for individuals with feeding tubes, ensuring optimal nutrition and improved quality of life.

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