# Shower-Proof Beer Steins The Tub Mug Lets You Drink Safely in the Bath By Michael Hines | Published 2012-01-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/tub-mug References: [thatsnerdalicious](http://www.thatsnerdalicious.com/beer/finally-a-mug-that-will-allow-me-to-drink-beer-in-the-shower/) & [tubmug](http://tubmug.com/index.html) Drinking and showering have never gone well together until the Tub Mug came along. This cheeky beer cup has a simple design that makes it a cinch to drink beverages of any type in the shower. The Tub Mug is a [plastic mug](https://www.trendhunter.com/trends/mario-mug) that comes with a suction cup. The cup is mounted to your [shower's tile](https://www.trendhunter.com/trends/showerclear) and the mug is then hung from it. While this mug seems to be ideal for [adult beverages](https://www.trendhunter.com/trends/the-tumbler-by-air-up), it was actually designed to drink water from. Matt Soule, the mug's creator, was training for a marathon when he noticed that drinking ice water in a shower was a difficult task. This frustration and a little ingenuity led to the creation of the Tub Mug. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 34% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What Makes This Trend Stand Out - **Bathroom Beverages:** Disruptive innovation opportunity: Create specialized drinkware for the bathroom experience. - **Shower Accessories:** Disruptive innovation opportunity: Develop products that enhance the shower experience, such as the Tub Mug. - **Multitasking Products:** Disruptive innovation opportunity: Design products that enable consumers to accomplish multiple tasks simultaneously, like drinking and showering with the Tub Mug. ### Sectors Adopting This - **Kitchenware:** Disruptive innovation opportunity: Expand into the bathroom market with specialized drinkware, such as the Tub Mug. - **Home Goods:** Disruptive innovation opportunity: Create products that enhance the daily routine, including the shower experience with the Tub Mug. - **Fitness:** Disruptive innovation opportunity: Develop specialized products for fitness enthusiasts, such as the Tub Mug designed for hydration during a workout or training session. ## Related on Trend Hunter - [Insulated Campsite Beer Steins](https://www.trendhunter.com/trends/big-grip-beer-stein.md) - [Utensil Holding Mugs](https://www.trendhunter.com/trends/1handmug.md) - [Ultra-Heavy Mugs](https://www.trendhunter.com/trends/oceanus-brass-tankard.md) - [Safety-Focused Drinking Mugs](https://www.trendhunter.com/trends/antichoke-mug.md) - [Floating Cup Holders](https://www.trendhunter.com/trends/koozie.md) - [Curvaceously Ergonomic Tumblers](https://www.trendhunter.com/trends/porcelain-tumbler.md) - [Handle-Free Coffee Mugs](https://www.trendhunter.com/trends/pinch-hold.md) - [Coffee-Cooling Travel Mugs](https://www.trendhunter.com/trends/beverage-tumbler.md) - [Multifunctional Drinking Bottles](https://www.trendhunter.com/trends/keepcup-bottle.md)