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# Spicy Korean Rice Cakes
Trader Joe's Tteok Bok Ki Lets You Enjoyed the Taste of Korean Bbq at Home

By Katherine Pendrill | Published 2022-03-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/tteok-bok-ki
References: [traderjoes](https://www.traderjoes.com/home/products/pdp/tteok-bok-ki-071551)

![Spicy Korean Rice Cakes](https://cdn.trendhunterstatic.com/thumbs/473/tteok-bok-ki.jpeg)

If you've been looking for a way to enjoy the delicious taste of Korean BBQ without leaving your home, look no further than [Trader Joe's](https://www.trendhunter.com/trends/sliced-korean-rice-cakes) Tteok Bok Ki.

Tteok Bok Ki is essentially a simmered rice cake that's popular in Korean cuisine. The dish is a staple of Korean BBQ and now Trader Joe's is serving up a version you can enjoy at home anytime. Trader Joe's new product is made by a supplier in Korea and each package features a portion of the bite-sized rice cakes, as well as a separate packet of fiery, gochujang-infused sauce. To prepare the dish, you can boil the rice cakes in water, add the sauce, and then simmer, or you can make them a little crispy by cooking them in a skillet or air fryer.

Image Credit: Trader Joe's

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 35% | Activity: 72% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Korean Cuisine at Home:** Trader Joe's Tteok Bok Ki allows customers to enjoy the flavor of Korean BBQ at home.
- **Convenient Simmered Rice Cake Products:** Simmered rice cakes such as Trader Joe's Tteok Bok Ki offer a convenient and easy-to-prepare meal option.
- **Gochujang-infused Products:** Trader Joe's Tteok Bok Ki's fiery sauce is an example of the popularity of gochujang-infused products.

### Industries Being Reshaped

- **Grocery Retail:** Trader Joe's release of Tteok Bok Ki demonstrates the potential demand for easy-to-prepare and unique ethnic cuisine products in grocery stores.
- **Meal Kit Delivery:** There is potential for meal kit delivery companies to expand their offerings to include convenient and authentic ethnic cuisine meal options like Trader Joe's Tteok Bok Ki.
- **Korean BBQ Restaurants:** Korean BBQ restaurants may face disruption with the increasing availability of convenient at-home Korean cuisine products like Trader Joe's Tteok Bok Ki.

## Related on Trend Hunter

- [Frozen Korean Rice Cakes](https://www.trendhunter.com/trends/sliced-korean-rice-cakes.md)
- [Vegetarian Korean Rice Balls](https://www.trendhunter.com/trends/trader-joes-jumeokbap.md)
- [Korean-Style Short Ribs](https://www.trendhunter.com/trends/korean-style-beef-short-ribs.md)
- [Grocery Brand Gochujang Sauces](https://www.trendhunter.com/trends/korean-gochujang-sauce.md)
- [Frozen Beef Bulgogi Entrees](https://www.trendhunter.com/trends/trader-joes-beef-bulgogi.md)
- [Spicy Rice Cake Snacks](https://www.trendhunter.com/trends/sindangdong-tteokbokki.md)
- [Spicy Korean Pepper Pastes](https://www.trendhunter.com/trends/trader-joes-gochujang-paste.md)
- [Crispy-Fried Noodle Snacks](https://www.trendhunter.com/trends/mee-krob-snackers.md)
- [Frozen Teriyaki Chicken Bowls](https://www.trendhunter.com/trends/teriyaki-chicken-bowl.md)
