# Transit Anniversary Collections Toronto’s TTC is Celebrating 100 Years with Novelty Items By Caitlyn Fernandez | Published 2021-11-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/ttc100 References: [ttc](https://www.ttc.ca/Style-Guide/history) & [ttcshop](https://www.ttcshop.ca/collections/ttc-100?page=1)  The [Toronto Transit Commission](https://www.trendhunter.com/trends/spatial-media), better known as the TTC, has provided public transportation to Torontonians for 100 years, and to commemorate it, it has released the TTC100 collection. To celebrate its century-long run, the TTC has made [novelty items such as t-shirts, sweaters](https://www.trendhunter.com/trends/kith-new-york-rangers), prints from all the decades, stickers, notecards, magnets, mugs, and a [TTC100 coffee table book](https://www.trendhunter.com/trends/public-merchandise) (available as a physical or digital copy). The TTC was created in 1921 because of a Provincial Act from 1920 where the Commission took over nine existing fare systems within the city limits and put them together. Today the TTC consists of 5 subway lines, multiple streetcar and bus routes, and connects to other outer city transportation. Consumers can purchase the TTC100 collection on the TTC shop website. Image Credit: TTC ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 52% | Activity: 9% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Key Themes Behind This Trend - **Novelty Collection:** Providing customers with novelty items is a trend to celebrate an organization's milestone event and create brand loyalty. - **Centenary Celebration:** Centenary celebrations are a trend for organizations to capitalize on and create a sense of belonging for the customers. - **Corporate Merchandise:** Creating corporate merchandise to celebrate significant events is a trend that businesses can leverage to increase brand loyalty and awareness. ### Where This Applies - **Public Transportation:** Public transportation industries can create a range of merchandise to celebrate their milestones and encourage brand loyalty. - **Retail:** The retail industry can create commemorative collections for organizations to increase their reach and support their celebration events. - **Corporate Gifts:** Providing corporate merchandise can be a unique way of gifting employees for their hard work and creating brand loyalty. ## Related on Trend Hunter - [Public Transit-Themed Swimwear](https://www.trendhunter.com/trends/transport-for-london-and-budgy-smuggler.md) - [Toronto Milestone Retailers](https://www.trendhunter.com/trends/carriage-trade.md) - [Library Literature Merchandise](https://www.trendhunter.com/trends/toronto-public-library-1.md) - [User-Generated Toronto Baseball Ads](https://www.trendhunter.com/trends/fancreated-ads.md) - [Nostalgic Coffee Shop Apparel](https://www.trendhunter.com/trends/timshopca.md) - [Cozy Retro-Inspired Apparel](https://www.trendhunter.com/trends/retro-collection.md) - [Holiday QSR Pop-Ups](https://www.trendhunter.com/trends/cf-toronto-eaton-centre-1.md) - [Cafe-Themed Gift Collections](https://www.trendhunter.com/trends/tims-holiday-merchandise-collection.md) - [Literary Anniversary Clothing Ranges](https://www.trendhunter.com/trends/the-new-yorker-x-j-crew.md)