# Pedestrian Safety Ads These TTC Ads Encourage Pedestrians to Stay Focused and Stay Safe By Rahul Kalvapalle | Published 2016-04-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ttc-ad References: [gizmodo](http://gizmodo.com/toronto-blames-pedestrian-fashion-choices-for-crashes-1768927478) & [ttc](https://www.ttc.ca/WheelTrans/Wheel_Trans_Newsletter/2015_Winter/index.jsp) The [Toronto Transit Commission](https://www.trendhunter.com/trends/ttc100) or [TTC](https://www.trendhunter.com/trends/spatial-media) has released a new series of TTC ads that aim to educate pedestrians about how their behavior can be altered to reduce the chances of them suffering from accidents. The so-called 'Stay Focused, Stay Safe' campaign features a variety of posters that instruct pedestrians to pay more attention to what's going on around them -- an important message in a time when many pedestrians walk around busy city streets and subway platforms with their [faces buried in their smartphone screens](https://www.trendhunter.com/trends/heinekens-latest-campaign). This ad campaign has unsurprisingly attracted a bit of controversy because it deviates from the norm by daring to ask pedestrians to take more responsibility for their safety. However, there's no question that this is a brash and bold ad campaign that will get pedestrians, drivers and motorists to think more about how pedestrian safety can be boosted. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 22% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### What's Driving This Trend - **Pedestrian Safety Education:** Opportunity for businesses to develop innovative tools and strategies to educate pedestrians on the importance of staying focused and alert. - **Distracted Walking Awareness:** Potential for industries to create awareness campaigns and technologies that address the issue of distracted walking. - **City Safety Initiatives:** Disruption opportunities for companies to partner with municipalities and organizations to implement safety measures and promote responsible pedestrian behavior in urban areas. ### Who This Affects Most - **Advertising:** Advertising agencies can create impactful campaigns that raise awareness about pedestrian safety and encourage behavior change. - **Technology:** Tech companies can develop smartphone applications or wearable devices that alert pedestrians of potential dangers while walking. - **Transportation:** Transportation companies can collaborate with local authorities to implement safety features and educational programs to prevent accidents involving pedestrians. ## Related on Trend Hunter - [Pedestrian-Detecting Crosswalks](https://www.trendhunter.com/trends/smart-pedestrian-crosswalk.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [National Trafficking Awareness Ads](https://www.trendhunter.com/trends/see-the-trafficking-signs.md) - [Timely Delivery-Centric Billboards](https://www.trendhunter.com/trends/pizza-pizza-4.md) - [Home Safety Campaigns](https://www.trendhunter.com/trends/the-selfie-effect.md) - [Transit Anniversary Collections](https://www.trendhunter.com/trends/ttc100.md) - [User-Generated Toronto Baseball Ads](https://www.trendhunter.com/trends/fancreated-ads.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [Distracted Driving Awareness Videos](https://www.trendhunter.com/trends/project-yellow-lights-love-story.md)