# Celebratory Aerial Soda Branding Soft Drink Cans Get a Makeover for the Tet 2014 Festivities By Farida Helmy | Published 2014-01-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tt-2014 References: [thedieline](http://www.thedieline.com/blog/2014/1/27/coca-cola-tt-2014) & [behance.net](http://www.behance.net/Rice_Creative) The celebration of a New Year is always the perfect time to share a [Coca-Cola](https://www.trendhunter.com/trends/slim-bottle-japanese-pattern-design) with your loved ones; whether or not that is the case for you, Coca-Cola is in fact widely consumed during [Tết (Lunar New Year)](https://www.trendhunter.com/trends/vietnamese-lunar-new-year), the most celebrated and festive holiday in Vietnam. And for Tết 2014, Coca-Cola made sure it was part of the happiness and festive celebrations with its re-branded Coca-Cola cans donning the Tết symbol. Using the re-branded can as a way to spread Tết wishes to the millions nation wide, Vietnamese multidisciplinary design agency [Rice Creative](https://www.trendhunter.com/trends/treat-eat-compete) used the traditional Coca-Cola can as a base then hand-drew hundreds of swallows around a custom script. By implementing the illustrated Tết symbol -- the Swallow Bird -- on the can and the three words (*An* meaning peace, *Tài* meaning success and *Lộc* meaning prosperity), Coca-Cola was able to become part of the Tết 2014 holiday celebrations for real. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 28% | Activity: 52% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Celebratory Aerial Soda Branding:** Coca-Cola's re-branded cans for Tết 2014 demonstrate the trend of using festive symbols and designs for celebratory branding. ### Where This Applies - **Beverage Packaging:** The use of hand-drawn designs on beverage cans presents innovative opportunities for the packaging industry. - **Graphic Design:** Creating custom illustrations for branding purposes can disrupt the graphic design industry by offering unique and culturally relevant designs. - **Multidisciplinary Design:** The collaboration between Rice Creative and Coca-Cola showcases the potential for multidisciplinary design agencies to create innovative and culturally impactful branding strategies. ## Related on Trend Hunter - [Seasonal New Year Packaging](https://www.trendhunter.com/trends/carlsberg-2.md) - [Lunar New Year-Celebrating Coffees](https://www.trendhunter.com/trends/year-of-the-dragon.md) - [Greeting-Card-Inspired Soda Cans](https://www.trendhunter.com/trends/holiday-can-cards.md) - [Gold Trophy-Themed Soda Cans](https://www.trendhunter.com/trends/cocacola-europe-1.md) - [Ancient Egypt Soda Designs](https://www.trendhunter.com/trends/pepsi-egypt.md) - [Exquisite Cognac Bottles](https://www.trendhunter.com/trends/exclusive-lunar-new-year.md) - [Japanese Landscape Soda Packaging](https://www.trendhunter.com/trends/slim-bottle-japanese-pattern-design.md) - [Cultural Holiday Bottle Designs](https://www.trendhunter.com/trends/hennessy-1.md) - [Asian Cuisine-Themed Beers](https://www.trendhunter.com/trends/cobra-beer.md)