# Warrior-Themed Chocolates This Tsuwamono Candy Range by Mary’s Resembles Weaponry and Armor By Jana Pijak | Published 2017-03-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tsuwamono-candy References: [en.rocketnews24](http://en.rocketnews24.com/2017/01/18/samurai-sword-and-ninja-star-chocolates-from-japan-cut-open-a-whole-new-way-to-eat-sweets/) & [maryshop.jp](http://maryshop.jp/shop/e/evttuwamo/) Shaped to resemble weaponry and armor, the Tsuwamono candy collection by Japanese confection brand Mary’s will satisfy one's sweet tooth and makes for the perfect [Valentine's Day or birthday gift](https://www.trendhunter.com/trends/valentines-daythemed1). Rejecting the traditionally feminine look of most [luxury chocolates](https://www.trendhunter.com/trends/valentines-day-chocolates-1), Mary's appeals to a more diverse fan base with its samurai sword and ninja star chocolates. The brand's Tsuwamono candy range is sold alongside a Kiremono box that boasts more flavor varieties and pieces inspired by ancient war helmets and horses. This novelty candy range is artfully crafted, boasting tasty flavor profiles and eye-catching packaging. The collection is ideal for those seeking to give a gift that is unexpected, fun and most importantly [artisanal](https://www.trendhunter.com/trends/2024-halloween-collection). Appealing to chocolate lovers of all ages, this weaponry themed candy range pays homage to local heroes and is made using ingredients native to Nagano, Japan. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 48% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Weaponry-themed Confectionery:** The convergence of unlikely themes such as warfare and sweets presents opportunities for innovation in packaging, flavor, and presentation to entice consumers who seek the unexpected. - **Gender-neutral Chocolate Branding:** Gender-neutral branding disrupts traditional conceptions of chocolate as a gift for women, thereby opening up larger, diverse markets for luxury chocolates. - **Heritage-inspired Gourmet Candy:** Drawing inspiration from a town's local heroes and traditional candies is an innovation opportunity for companies to communicate regional stories and culture through their packaging and candy flavors. ### Sectors Adopting This - **Luxury Chocolates:** Mary's Tsuwamono candy range demonstrates that by bucking traditional branding expectations and creating unexpected confections, luxury chocolates can draw in a broader consumer base with diverse interests and preferences. - **Confectionery Packaging:** Innovations in packaging for unusual and thematic confectionery items such as the Tsuwamono candy collection by Mary's offer opportunities to appeal to adventurous, imaginative and quirky consumers. - **Local and Heritage Foods:** Using heritage ingredients to create artisanal candies in homage to local heroes and traditions presents an opportunity for companies to tap into the growing consumer interest in locally-sourced and culturally-inspired foods. ## Related on Trend Hunter - [Brazilian-Inspired Valentine's Chocolates](https://www.trendhunter.com/trends/marys-brigadeiro-sweets.md) - [Pleasure Toy-Inspired Chocolates](https://www.trendhunter.com/trends/tenga-chocolates.md) - [Beloved Anime-Inspired Treats](https://www.trendhunter.com/trends/pokemon-meets-mary-chocolate.md) - [Artist Valentine’s Day Chocolates](https://www.trendhunter.com/trends/flower-valentines-chocolate.md) - [Video Game-Themed Chocolates](https://www.trendhunter.com/trends/slime-valentines-day-chocolates.md) - [Video Game-Themed Chocolate Gifts](https://www.trendhunter.com/trends/nintendo-and-godiva.md) - [Ninja-Inspired Curated Snack Boxes](https://www.trendhunter.com/trends/curated-snack-boxes.md) - [Romantic Specialty Candy Gifts](https://www.trendhunter.com/trends/chocolove-valentines-day.md) - [Valentine’s Day-Themed Candy Boxes](https://www.trendhunter.com/trends/love-letters-a-candy-tasting-collection.md)