# 90s-Inspired Exclusive Streetwear Virgil Abloh Launches an Exclusive Collection Through TSUM By Amy Duong | Published 2020-04-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tsum References: [highsnobiety](https://www.highsnobiety.com/p/off-white-tsum-collection/) & [tsum.ru](https://www.tsum.ru/) Virgil Abloh launches an [exclusive Off-White collection](https://www.trendhunter.com/trends/unvrs-and-offwhite) through TSUM, designed with inspiration drawn from the [90s era](https://www.trendhunter.com/trends/90sinspired-soccer-collection). The range highlights silhouettes designed for both men and women, he explains his work on the new capsule. “TSUM has been supportive and forward-thinking from the beginning, so teaming up with them on this endeavor feels natural, [...] or this capsule, we’ve merged our thoughts to produce pieces we think the TSUM consumer will appreciate.” The silhouettes are timeless including flannel tops, graphic tees, hoodies, track pants, and more. The menswear pieces are highlighted by the [carpenter denim](https://www.trendhunter.com/trends/freaks-store-and-umbro) with a zipper chained wallet. The womenswear silhouettes include the notable oversized sweaters, fitted tees, and the neck dress with a plunged neck cut. Image Credit: Off-White ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 83% | Activity: 61% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Exclusive Streetwear:** Disruptive innovation opportunity: Create exclusive streetwear collections that draw inspiration from a specific era, targeting nostalgic consumers. - **90s-inspired Fashion:** Disruptive innovation opportunity: Incorporate 90s-inspired elements into fashion collections to appeal to a wide range of trendy consumers. - **Capsule Collections:** Disruptive innovation opportunity: Collaborate with retailers to launch limited-edition capsule collections that cater to the preferences of target consumers. ### Sectors Adopting This - **Fashion Retail:** Disruptive innovation opportunity: Embrace exclusive streetwear releases to attract fashion-forward consumers and drive sales. - **E-commerce:** Disruptive innovation opportunity: Capitalize on the demand for 90s-inspired fashion by offering a wide range of products online. - **Luxury Retail:** Disruptive innovation opportunity: Partner with high-end retailers to create limited-edition capsule collections that appeal to luxury consumers seeking unique experiences. ## Related on Trend Hunter - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Sneaker-Inspired Dynamic Apparel](https://www.trendhunter.com/trends/one-block-down-2.md) - [Nightlife Fashion Collabs](https://www.trendhunter.com/trends/unvrs-and-offwhite.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Street-Informed Joint Collections](https://www.trendhunter.com/trends/equipment-collection.md) - [Rap Group Streetwear Collaboration](https://www.trendhunter.com/trends/supreme-x-wutang-clan.md) - [Designer-Curated Vintage Capsules](https://www.trendhunter.com/trends/gapvintage.md) - [Collaborative Outerwear Capsule](https://www.trendhunter.com/trends/ten-c-x-comoli.md) - [Denim Collaboration Capsule](https://www.trendhunter.com/trends/freaks-store-and-umbro.md)