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# Fish-Faced Sushi (UPDATE)
Tsujitka LA Offers Contemporary Cuisine with Beautiful Decor

By Leslie Chen | Published 2011-08-10 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/tsujitka-la
References: [notcot.org](http://www.notcot.org/post/42271/) & [tasteologie.notcot.org](http://tasteologie.notcot.org/post/11645/)

Despite the number of [experimental places to dine](https://www.trendhunter.com/trends/conceptual-fine-dining) in, the Tsujitka LA restaurant definitely stands out.

Not only are diners welcomed with an [attractive decor](https://www.trendhunter.com/trends/sushibox-restaurant), the dishes offered are wildly creative. Don't be fooled by the sign in front of Tsujitka LA though; the restaurant takes a contemporary interpretation on Japanese food rather than the noodles the name promises.

With dishes like reversed congee and [fish shaped sushi](https://www.trendhunter.com/trends/omakase-sushi-course), Tsujitka LA definitely ranks high on my places to try.

**Implications** - Meeting taste satisfaction is no longer enough to draw in consumers. Modern shoppers are looking to please their taste buds as well as an aesthetically pleasing dish. In order to attract a wider audience, companies could incorporate their development of ingredients with an attractive presentation.

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 16% | Activity: 4% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Creative Cuisine:** Restaurants are experimenting with creative and contemporary interpretations of traditional cuisine to attract and satisfy modern consumers.
- **Aesthetic Presentation:** Modern consumers are not only seeking good taste, but also visually appealing dishes when dining out.
- **Ingredient Development:** Companies and restaurants could invest in developing unique and flavorful ingredients to enhance the taste and presentation of dishes.

### Who This Affects Most

- **Gastronomy:** Restaurants and chefs are exploring new ways to innovate their menus and dishes.
- **Food and Beverage Packaging:** As consumers are becoming more concerned about presentation, companies could explore innovative packaging designs for food and beverages to make them more visually appealing.
- **Food Photography:** The growing trend of aesthetically pleasing dishes has allowed for new opportunities in food photography.

## Related on Trend Hunter

- [Design-Forward Omakase Restaurants](https://www.trendhunter.com/trends/omakase-restaurant.md)
- [Brutalist-Inspired Serene Restaurants](https://www.trendhunter.com/trends/sushibox.md)
- [Elevated Sushi Offerings](https://www.trendhunter.com/trends/kura-sushi-1.md)
- [Pink Sushi Boxes](https://www.trendhunter.com/trends/dept-sushi.md)
- [16-Course Sushi Experiences](https://www.trendhunter.com/trends/sushi-masu.md)
- [Advanced Sushi Restaurant Layouts](https://www.trendhunter.com/trends/kura-sushi.md)
- [Ominous Interior Sushi Restaurants](https://www.trendhunter.com/trends/origami-restaurant.md)
- [Cross Cultural-Inspired Restaurants](https://www.trendhunter.com/trends/nnaka.md)
- [Conceptually Transformed Restaurants](https://www.trendhunter.com/trends/nami-restaurant.md)
