# Bubbly Non-Alcoholic Beverages TÖST is a Fruity, Alcohol-Free Version of Champagne By Katherine Pendrill | Published 2018-05-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tst References: [thedailymeal](https://www.thedailymeal.com/drink/tost-beverages-award/051418) & [facebook](https://www.facebook.com/tostbeverages/) With a growing demand for [non-alcoholic drink options](https://www.trendhunter.com/trends/nonalcoholic-sparkling), TÖST serves as a tasty new option for those looking for a booze-free alternative to champagne and sparkling wine. TÖST is a "dry, sparkling beverage that provides the celebratory air of Champagne without the alcohol." More specifically, the drink combines with white tea, white cranberry, and ginger to create a [ready-to-drink beverage](https://www.trendhunter.com/trends/nonalcoholic-canned-spritzes) that has more flavor than your average seltzer. With it's subtle fizz and well-balanced notes of citrus, the drink is designed to serve as a tasty, [alcohol-free alternative to sparkling wine](https://www.trendhunter.com/trends/society-de-la-rassi). Having just received a SOFI award for best new product in the ready-to-drink cold beverage category, the TÖST proves that there is strong demand for alcohol-free versions of traditional drinks and cocktails. Image Credit: *TÖST.* ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 49% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Non-alcoholic Beverages:** There is a growing demand for non-alcoholic drink options as people seek healthier and more diverse selections. - **Alcohol-free Champagne Alternatives:** Consumers are looking for alternatives to traditional alcoholic champagne, creating new opportunities for innovative non-alcoholic beverages. - **Low-calorie Sparkling Drinks:** There is a trend toward low-calorie, flavorful sparkling drinks that offer an alternative to sugary or alcoholic beverages. ### Sectors Adopting This - **Beverage:** The beverage industry can explore new opportunities to create innovative, tasty, and healthy non-alcoholic drink options. - **Hospitality:** The hospitality industry can take advantage of the growing demand for non-alcoholic beverages and offer more diverse selections for guests. - **Retail:** Retailers can expand their offerings to include a wider variety of non-alcoholic beverages, catering to the increasing demand for healthier drink options. ## Related on Trend Hunter - [Sangria-Inspired Zero-Proof Beverages](https://www.trendhunter.com/trends/sangriainspired.md) - [Bubbly Non-Alcoholic Beverages](https://www.trendhunter.com/trends/prosecgo.md) - [Non-Alcoholic Prosecco Alternatives](https://www.trendhunter.com/trends/non-alcoholic-prosecco-alternatives.md) - [Bubbly Wine Alternatives](https://www.trendhunter.com/trends/gold-crush.md) - [Zero-Proof Brunch Beverages](https://www.trendhunter.com/trends/fauxmosa.md) - [Sparkling Non-Alcoholic Wine Cocktails](https://www.trendhunter.com/trends/nozeco-spritz.md) - [Non-Alcoholic Sparkling Rosés](https://www.trendhunter.com/trends/free-af-sparkling-rose.md) - [Non-Alcoholic Botanical Beverages](https://www.trendhunter.com/trends/botanical-bubbly-reserve.md) - [Celebratory Non-Alcoholic Beverages](https://www.trendhunter.com/trends/le-fizz.md)