# Upside-Down Beer Bottles The Tsingtao Brewery Bottles Are Better for Drinking 'Bottoms Up' By Laura McQuarrie | Published 2015-06-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tsingtao-brewery References: [adsoftheworld](http://adsoftheworld.com/media/dm/tsingtao_brewery_tsing_dao_beer_bottomsup_bottles) & [tsingtaobeer](https://www.tsingtaobeer.com/agegate) Knowing that the thin neck and small opening on traditional glass beer bottles often prevents drinkers from quickly chugging a beverage, the [Tsingtao Brewery](https://www.trendhunter.com/trends/chinese-lager) sought to create a [new beer bottle design](https://www.trendhunter.com/trends/worlds-smallest-beer) that would properly allow people to enjoy a beverage bottoms up. Quite simply, the brewery flipped the [traditional beer bottle design](https://www.trendhunter.com/trends/sculptural-glass-bottles) on its head. By doing this, what used to be the base of the bottle is turned into a drinking glass-sized opening. Since this design comes to an awkward point at the bottom, it does mean that a drinker is not able to set down the bottle—once again assuring that beer is consumed quickly. This novel design likely won't catch on as a new standard, but it is a fun way to let drinkers do what they do best. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 30% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Upside-down Beer Bottles:** The trend of upside-down beer bottle designs allows for quick consumption and a fun drinking experience. - **Innovative Bottle Designs:** The trend towards innovative bottle designs opens up opportunities for unique and immersive drinking experiences. - **Enhanced Drinkability:** The trend of bottle designs that improve drinkability offers disruptive innovation potential in the beverage industry. ### Sectors Adopting This - **Brewing and Beverage:** The brewing and beverage industry can explore the upside-down bottle trend to enhance customer engagement and create unique drinking experiences. - **Packaging and Design:** The packaging and design industry can capitalize on the trend of innovative bottle designs to create visually appealing and functional packaging solutions for various products. - **Hospitality and Entertainment:** The hospitality and entertainment industry can leverage enhanced drinkability trends to offer interactive experiences and attract a more engaged customer base. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Perfect-Pour Beer Glasses](https://www.trendhunter.com/trends/perfect-3way-glass.md) - [Two-Tabbed Beer Cans](https://www.trendhunter.com/trends/twotabbed-beer-can.md) - [Dual-Ended Ketchup Bottles](https://www.trendhunter.com/trends/heinz-ketchup-down.md) - [Perfect Sound-Producing Drinkware](https://www.trendhunter.com/trends/perfect-cheers.md) - [Cleaning-Friendly Water Bottles](https://www.trendhunter.com/trends/breakbottle-water-bottle.md) - [Full-Top Can Openers](https://www.trendhunter.com/trends/draft-top-pro.md) - [Dynamic Curved Bottle Openers](https://www.trendhunter.com/trends/dancing-opener.md) - [Color-Changing Beer Labels](https://www.trendhunter.com/trends/coors-bottles.md)