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# Programmable Hi-Tech Tees
TshirtOS Offers Users a Wearable and Interactive Digital Display

By Katherinev123 | Published 2012-08-08 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/tshirtos
References: [fashioningtech](http://www.fashioningtech.com/profiles/blogs/tshirtos-the-first-wearable-and-programmable-t) & [tshirtos](http://www.tshirtos.com)

The digital apparel company Cute Circuit has created the TshirtOS, an [interactive digital T-shirt](https://www.trendhunter.com/trends/programmable-clothing) that combines self-expression with technology. As the company points out, T-shirts have been the ultimate canvas for self-expression for ages, and now, with the TshirtOS, your tee can display and do exactly what you want it to.

Developed in collaboration with Ballantine's with the aim to create a commercially available digital tee, the [wearable technology](https://www.trendhunter.com/trends/inxects-vest) comprises an LED display, along with a plethora of apps and tools, making the TshirtOS a completely expressive and interactive experience. The tee is connected to your [iPhone](https://www.trendhunter.com/trends/smart-iphone-case), which you can use to control the platform, such as post tweets, play and exchange music, snap, share and upload photos and much, much more.

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 93% | Activity: 93% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Key Themes Behind This Trend

- **Wearable Technology:** The TshirtOS shows that there's a demand for clothing items that incorporate sophistication with functionality and can be a new niche trend in technology.
- **Smart Clothing:** With this innovation, it is time for other entrepreneurs to explore the potential of pioneering smart clothing bringing radical changes in design and traditional functionality.
- **Connected Clothing:** The TshirtOS's interactivity and connectivity are the future of clothes for younger digital natives and could open a wide range of innovative lateral possibilities.

### Where This Applies

- **Fashion:** The fashion industry can further innovate the way clothes are designed and enhance their aesthetic value, with technology at its core, based on TshirtOS's capabilities.
- **Consumer Electronics:** The trend of smart clothes could also appeal to consumer electronics companies to integrate software and hardware launched in the market to an entirely innovative level.
- **Social Media:** Social media companies can use these programmable tees to connect and engage with their audience with an interactive experience that brings the online experience into the physical realm.

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