# Digital Display T-Shirts The tshirtOS 2.0 is Washable and Revolutionary By Rahul Kalvapalle | Published 2014-04-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tshirtos-20 References: [visualnews](http://www.visualnews.com/2014/01/28/wearable-tech-game-changer-scrunchable-washable-digital-t-shirt-displays-want/) & [tshirtos](http://www.tshirtos.com/) The 'tshirtOS 2.0' is an ingenious T-shirt that has a digital display that can be programmed to display text and symbols. The second iteration of the original tShirtOS, the tshirtOS 2.0 sets itself apart from other [digitally customizable clothing](https://www.trendhunter.com/trends/cool-to-connect-1) in that it is eminently wearable. Its [dot-matrix display](https://www.trendhunter.com/trends/programmable-display) uses discreet, built-in LEDs that don't get in the way. The result of a collaboration between San Francisco-based wearable tech company SWITCH and scotch whisky makers Ballantine's. The tshirtOS 2.0 is not just programmable, but is [washable and scrunchable](https://www.trendhunter.com/trends/chiq-colorluxe-washing-machine) too. "tshirtOS 2.0 is a whole new way for people to create, share and express themselves through fashion," says SWITCH's founder Alison Lewis. "It’s soft, feels great on and is completely undetectable as technology.” ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 19% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Digital Display Clothing:** The tshirtOS 2.0 introduces washable and wearable digital display technology, opening up possibilities for other customizable clothing items. - **Wearable Technology:** The discreet LED dot-matrix display in tshirtOS 2.0 showcases the potential of wearable tech, paving the way for innovative applications in various wearable products. - **Personalized Fashion:** tshirtOS 2.0 allows people to create and express themselves through fashion, indicating a rising demand for personalized and interactive clothing options. ### Who This Affects Most - **Fashion Technology:** The tshirtOS 2.0 showcases disruptive innovation in the fashion technology industry, creating opportunities for brands to develop their own digitally customizable clothing. - **Wearable Electronics:** The washable and wearable nature of tshirtOS 2.0 highlights the potential for disruptive innovation in the wearable electronics industry, expanding the market for functional clothing with integrated digital displays. - **Personalized Marketing:** The programmable digital display in tshirtOS 2.0 opens up avenues for personalized marketing campaigns, presenting opportunities for advertisers and brands to engage with consumers in new and creative ways. ## Related on Trend Hunter - [Adaptable Anti-Odor T-Shirts](https://www.trendhunter.com/trends/wellen-patinatech-tshirt.md) - [Experimental Programmable Clothing](https://www.trendhunter.com/trends/programmable-clothing.md) - [Effortless AI T-Shirt Designs](https://www.trendhunter.com/trends/super-t.md) - [AR Fashion Creations](https://www.trendhunter.com/trends/eternitee-ar-platform.md) - [Thermal Stress-Monitoring Apparel](https://www.trendhunter.com/trends/mij-technology.md) - [ECG-Monitoring T-Shirts](https://www.trendhunter.com/trends/viscero-vest.md) - [Game-Inspired Haptic Shirts](https://www.trendhunter.com/trends/haptic-shirt.md) - [Receipt-Inspired Graphic T-Shirts](https://www.trendhunter.com/trends/made-to-order.md) - [Connected Conference Badge Wearables](https://www.trendhunter.com/trends/programmable-display.md)