# Moving TV T-Shirts The T-shirt TV Acts as an Unconventional Advertising Medium By Ell Smith | Published 2017-06-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tshirt-tv References: [producthunt](https://www.producthunt.com/posts/t-shirt-tv) & [t-shirttv](http://www.t-shirttv.com/the-story-of-t-shirt-tv/) The T-Shirt TV is an experimental advertising medium that engages the consumer with a more direct impact than a [traditional billboard advertisement](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood) could. Consumers have become apt to tuning out and ignoring advertisements, requiring marketing companies to think outside the box, generating an idea that could hold someone's attention while spreading a valuable message. With a [small moving screen](https://www.trendhunter.com/trends/portable-television-line) on the chest of the wearer, T-Shirt TVs instantly turn the user into a brand ambassador. The service is also available in crop tops, jackets, aprons and uniforms, allowing for a style to capture the aesthetics any target market. The T-shirt TV stands as a unique medium that demands the instant attention of people, making for an interesting form of [guerrilla marketing](https://www.trendhunter.com/trends/legitimate-you). ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 85% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Experimental Advertising Medium:** Disruptive innovation opportunity: Explore new advertising mediums that can engage consumers with a more direct impact and hold their attention. - **T-shirt Wearable Technology:** Disruptive innovation opportunity: Combine wearable technology with fashion to create interactive and attention-grabbing advertising platforms. - **Guerrilla Marketing:** Disruptive innovation opportunity: Develop unconventional marketing strategies that demand instant attention and provide unique brand experiences. ### Industries Being Reshaped - **Marketing and Advertising:** Disruptive innovation opportunity: Rethink traditional advertising approaches and explore new creative ways to engage consumers and promote brands. - **Wearable Technology:** Disruptive innovation opportunity: Combine technology and fashion to create interactive and functional wearable devices with marketing applications. - **Fashion and Apparel:** Disruptive innovation opportunity: Explore new ways to integrate technology into fashion, such as incorporating screens or other interactive elements. ## Related on Trend Hunter - [Effortless AI T-Shirt Designs](https://www.trendhunter.com/trends/super-t.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Receipt-Inspired Graphic T-Shirts](https://www.trendhunter.com/trends/made-to-order.md) - [Dual-Screen Smart TVs](https://www.trendhunter.com/trends/telly-tv.md) - [AR Fashion Creations](https://www.trendhunter.com/trends/eternitee-ar-platform.md) - [Branded Custom Device Skins](https://www.trendhunter.com/trends/custom-device-skins.md) - [ECG-Monitoring T-Shirts](https://www.trendhunter.com/trends/viscero-vest.md) - [Interactive Garment Billboards](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood.md) - [Connection-Driven Apparel Lines](https://www.trendhunter.com/trends/cool-to-connect-1.md)