# Multi-Size Adaptable Shirts The Morph T-Shirts are Uniquely Designed to Fit Men of All Body Types By Raphael Guth | Published 2016-07-30 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/tshirt-sports-athletic-fitted References: [kickstarter](https://www.kickstarter.com/projects/morph/the-revolutionary-t-shirt-that-makes-you-look-bett) & [kickstarter](https://www.kickstarter.com/projects/morph/the-revolutionary-t-shirt-that-makes-you-look-bett) Not all men are made the same size and that’s why Morph decided to make a more inspiring sizing experience. It takes barely 30 seconds and two clicks to find your Archetype -- also known as your size for the shirt -- on the brand's site. This makes it very easy to find the right size for you online without having to return ill-fitting clothing. The Morph T-shirts are individually made to fit every body type. Through a combination of science and technology, the company came up with a T-shirt that fits very well and that is flattering to a number of body sizes and types. Whether you're more stocky, tall and lean, or you're working with the "Dad Bod," the shirt will make you feel and look great. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 29% | Activity: 66% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Adaptive Apparel:** The trend towards adaptive apparel designed for various body types and sizes presents an opportunity for clothing brands to tap into a market that has been underserved in the past. - **Custom-fit Clothing:** The demand for custom-fit clothing that is tailored to each individual's body type provides a disruptive innovation opportunity for companies to differentiate themselves in a crowded market and increase customer loyalty. - **Science and Technology Integration in Apparel Design:** Incorporating science and technology into the design process of apparel can lead to the creation of more innovative and functional clothing that meets the needs of a wider range of customers and body types. ### Who This Affects Most - **Clothing:** The clothing industry has the opportunity to create new market segments by producing adaptive apparel that serves customers of every body type in a more effective way. - **E-commerce:** E-commerce companies can use technology to provide custom-fit clothing options that help customers find the perfect fit and reduce the hassle of returning ill-fitting clothing. - **Fashion Technology:** Fashion technology startups can build innovative solutions by leveraging science and technology to create custom-fit and adaptive apparel solutions that cater to a wider range of customers' sizing needs. ## Related on Trend Hunter - [Size-Inclusive Shirt Collections](https://www.trendhunter.com/trends/curve-by-the-shirt-company.md) - [Unique T-Shirt Materials](https://www.trendhunter.com/trends/airknitx-tshirt.md) - [Adaptive Button-Down Shirts](https://www.trendhunter.com/trends/brooks-brothers-x-magnaready.md) - [Adaptable Anti-Odor T-Shirts](https://www.trendhunter.com/trends/wellen-patinatech-tshirt.md) - [Rugged Athlete-Approved Shirts](https://www.trendhunter.com/trends/ten-thousand-versatile-shirt-20.md) - [Transformative Shaping Dresses](https://www.trendhunter.com/trends/body-by-miraclesuit.md) - [Inclusive Wardrobe Staples](https://www.trendhunter.com/trends/normform.md) - [Inclusive Wardrobe Collections](https://www.trendhunter.com/trends/the-second-dawn.md) - [Advanced Kids Sizing Tools](https://www.trendhunter.com/trends/makip-1.md)