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# On-Location T-Shirt Photoshoots
ACTE.2 and 1991 Launch a Collaborative & Graphic-Heavy Capsule

By Kalin Ned | Published 2018-04-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/tshirt-photoshoot
References: [hypebeast](https://hypebeast.com/2018/4/thenextdoor-acte-2-1991-capsule-collection) & [thenextdoor.fr](http://www.thenextdoor.fr/en/)

Avignon-based store ACTE.2 and publishing house 1991 team-up on an exclusive capsule of [graphic-heavy tees](https://www.trendhunter.com/trends/wasted-youth-x-tappei) and the T-shirt photoshoot takes place in the Parisian screen printing studio where the pieces in the Spring/Summer collection were produced.

Modeled by actor Ryan Ben Yaïche, the silhouettes boast some exceptionally [grungy and provocative](https://www.trendhunter.com/trends/freaks-store-1) fabrics. With slogans like 'Let Everyone Judge You' and 'Outside the Dream Syndicate,' the ACTE.2 x 1991 collaboration is thought-provocative. The tees are [minimalist in design](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) with a color palette of white, black and gray. While the front of the pieces is relatively clean-cut and unbusy, the T-shirt photoshoot reveals the garments' stencil-like and somewhat dystopian full-back graphics. These stencils are what make the ACTE.2 x 1991 collab worth looking into.

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 44% | Activity: 5% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Graphic-heavy Tees:** Disruptive innovation opportunity for fashion industry to explore new graphic-heavy tee designs and stenciling techniques for artistic expression.
- **On-location Photoshoots:** Disruptive innovation opportunity for photography industry to offer on-location photoshoots as a unique and personalized experience for clients.
- **Thought-provocative Slogans:** Disruptive innovation opportunity for marketing industry to create thought-provoking slogans that stand out and resonate with consumers on a deeper level.

### Sectors Adopting This

- **Fashion:** Fashion industry can leverage the collaboration's use of provocative fabrics and minimalist design details for new collections.
- **Photography:** Photography industry can capitalize on offering unique and personalized on-location photoshoots to clients for a memorable experience.
- **Marketing:** Marketing industry can explore creating thought-provoking slogans that resonate with consumers on a deeper level and differentiate their brand in a crowded market.

## Related on Trend Hunter

- [Film-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/one-on-one-collection.md)
- [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md)
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- [Activism-Focused Apparel Capsules](https://www.trendhunter.com/trends/aeropostale-1.md)
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- [Graffiti Artist-Collab Streetwear](https://www.trendhunter.com/trends/ja-one-xtc.md)
- [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)
- [Cult Movies-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/film-club-collection.md)
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