# Sustainable Clothing Wraps Essi's T-Shirt Packaging Concept is Eco-Friendly and Collapsible By Jana Pijak | Published 2015-04-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tshirt-packaging-concept References: [behance.net](https://www.behance.net/gallery/14913313/ESSI) Essi's t-shirt packaging concept relies on [sustainable design practices](https://www.trendhunter.com/trends/elopak-paperboard). The product is created by designer Jessica Cullen and boasts a scroll-like system that folds in and out in seconds. Using [flexible paper](https://www.trendhunter.com/trends/arcade-beauty-paper-packette), the designer's t-shirt packaging concept protects Essi's garments and saves space during delivery. This light-weight and [eco-friendly solution](https://www.trendhunter.com/trends/compostable-packaging-concept) is tied with a string and boasts a tag with Essi's signature branding. While most t-shirt packaging relies on plastic bags or large boxes that waste paper, this branding concept is more space-saving and sustainable in its theme. This scroll-like clothing packaging illustrates Essi's handmade and artisanal aesthetic and is reflective of the the label's environmentally conscious values. Moreover, each of its packages envelops a garment that is made with the utmost care and quality. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 93% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Sustainable Packaging:** The use of flexible, collapsible packaging made from sustainable materials presents a disruptive innovation opportunity for brands to reduce waste and promote eco-conscious practices. - **Space-saving Packaging:** Designing packaging solutions that save space during delivery can revolutionize the logistics industry and enable more efficient transportation and storage processes. - **Artisanal Aesthetic:** Incorporating unique and visually appealing packaging designs that reflect a brand's handmade and artisanal aesthetic can create a more memorable and engaging customer experience. ### Industries Being Reshaped - **Fashion:** Implementing sustainable clothing packaging solutions can help fashion brands align with consumer demand for eco-friendly practices and differentiate themselves in a competitive market. - **Packaging:** The development of collapsible packaging concepts presents disruptive opportunities for the packaging industry to reduce material waste, optimize storage space, and drive sustainability efforts. - **E-commerce:** Space-saving packaging designs can have a significant impact on the e-commerce industry by minimizing package dimensions and reducing shipping costs, ultimately improving efficiency and customer satisfaction. ## Related on Trend Hunter - [Fully-Recyclable Sleeve Packaging](https://www.trendhunter.com/trends/shrink-sleeve-solution.md) - [Plastic-Replacing Packaging Sleeves](https://www.trendhunter.com/trends/mondi-hughold-paper-packaging-solution.md) - [Rice Straw Tissue Packaging](https://www.trendhunter.com/trends/third-size-tissue-box.md) - [Sustainable Sourceable Packagings](https://www.trendhunter.com/trends/securikett.md) - [Paper-Made Shrink Wrap Packaging](https://www.trendhunter.com/trends/traywrap.md) - [Recyclable eCommerce Packaging](https://www.trendhunter.com/trends/amazon-packaging.md) - [Separating Eco Carton Packaging](https://www.trendhunter.com/trends/bruk-sustainable-packaging-design.md) - [Seaweed-Crafted Watch Packaging](https://www.trendhunter.com/trends/id-genve.md) - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md)