# Dramatic Graffiti-Like Tees READYMADE and Futura Laboratories Join Forces on a T-Shirt Pack By Amy Duong | Published 2020-08-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tshirt-pack References: [hypebeast](https://hypebeast.com/2020/8/readymade-futura-laboratories-t-shirt-pack-info) [Futura Laboratories](https://www.trendhunter.com/trends/futura-laboratories-2) works in collaboration with READYMADE to showcase its latest collection in the form of a t-shirt pack. The two forces work together as Yuta Hosokawa unveils a first look at the upcoming designs with the brand and there are two shirts in total. Each shirt boasts its own unique design language -- the first one is a more minimal option with a white base foundation as the hue. The left side of the chest reads "ReadyMade" as a nod to the contributing brand in a [spraypaint style aesthetic](https://www.trendhunter.com/trends/subware). The second [graphic shirt](https://www.trendhunter.com/trends/wasted-youth-x-tappei) is more dramatic with the classic Atoms-style emblem true to Futura Laboratories and an additional larger logo right at the center. Image Credit: READYMADE ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 49% | Activity: 2% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Collaborative Apparel Collections:** Fashion brands are partnering to create unique and innovative collections that appeal to a broader audience. - **Graffiti-inspired Clothing:** Fusing street art aesthetics with traditional fashion items, designers are introducing bold graphics and unconventional prints to everyday wear. - **Limited Edition Apparel Drops:** Creating hype and excitement with limited drops of merchandise could prove to be a successful marketing strategy for fashion brands. ### Industries Being Reshaped - **Fashion:** The fashion industry is embracing collaborations and unique designs to differentiate themselves in a crowded market. - **Art and Design:** Street art aesthetics are influencing not only fashion but also graphic design, interior design, and other areas of the art world. - **Marketing and Advertising:** Limited edition drops and special releases create buzz and excitement among consumers, building hype and engagement with brand fans. ## Related on Trend Hunter - [Graphic Tee Rap Tributes](https://www.trendhunter.com/trends/de-la-soul-x-levis.md) - [Artistic Apparel Illustrations](https://www.trendhunter.com/trends/uniqlo-and-kenshi-yonezu.md) - [Graffiti Artist-Collab Streetwear](https://www.trendhunter.com/trends/ja-one-xtc.md) - [Film-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/one-on-one-collection.md) - [Sporty Collaborative Fashion Capsules](https://www.trendhunter.com/trends/born-x-raised-1.md) - [Limited Printed Lamp Designs](https://www.trendhunter.com/trends/akari-lantern.md) - [Street Art-Adorned Perforated Footwear](https://www.trendhunter.com/trends/futura-laboratories-2.md) - [Illustrated Streetwear Capsules](https://www.trendhunter.com/trends/wasted-youth-x-tappei.md) - [90s Graffiti Culture-Inspired Streetwear](https://www.trendhunter.com/trends/subware.md)