# Filmic Adventure Campaigns TSFF's Instagram Lets Users Direct Their Own Story in Silent Film By Laura McQuarrie | Published 2015-04-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tsff References: [psfk](http://www.psfk.com/2015/04/toronto-silent-film-festival-silent-film-adventure-instagram.html) & [instagram](https://instagram.com/tsff2015) For its 2014 campaign, the Toronto Silent Film Festival (TSFF) turned its [Instagram](https://www.trendhunter.com/trends/blink-break-1) grid view into a flip book. Now having to one-up last year's performance, TSFF created a [choose-your-own-adventure campaign](https://www.trendhunter.com/trends/neverending-stories) on the same social media platform to promote the festival for the 2015 season. This year's experience has users create their own silent film scenes using the 15-second clips uploaded to Instagram. Each short scene ends with a choice of two options to craft a more intriguing storyline. As well as making it easy for people to play director, the experience is also great for providing a personal experience. In the hopes of appealing to today's audience, this [interactive social media campaign](https://www.trendhunter.com/trends/tumblr-campaign) is a brilliant way to reintroduce the silent film era through modern media. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 11% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Interactive-social-media-campaigns:** Opportunity to engage and interact with audiences to create immersive and personalized experiences. - **Choose-your-own-adventure-storytelling:** Opportunity to allow users to have control over the narrative, increasing engagement and interest. - **Digitization-of-historical-content:** Opportunity to bring old and silent films into the digital age, attracting new audiences and preserving cultural heritage. ### Where This Applies - **Entertainment:** Disruptive innovation opportunity for the entertainment industry to create immersive and interactive experiences for viewers. - **Digital-marketing:** Opportunity for digital marketers to develop interactive social media campaigns that engage and captivate audiences. - **Archiving-and-restoration:** Opportunity for archiving and restoration industries to digitize and preserve historical content in new and engaging ways. ## Related on Trend Hunter - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md) - [Box-Office-Themed Travel Pop-Ups](https://www.trendhunter.com/trends/intrepid-x-tiff.md) - [Anthropomorphic Store Campaigns](https://www.trendhunter.com/trends/short-social-films.md) - [Interactive Movie-Making Apps](https://www.trendhunter.com/trends/moviemaking-app.md) - [Youth-Led Holiday Campaigns](https://www.trendhunter.com/trends/where-are-you-going.md) - [Virtual Game Tourism Campaigns](https://www.trendhunter.com/trends/cape-town.md) - [Short-Form Film Festivals](https://www.trendhunter.com/trends/film-festival-on-tiktok.md) - [AI Creator-Centric Campaigns](https://www.trendhunter.com/trends/the-spirit-of-london.md)