# Tryvertising At Japanese Sampling Labs Test Products Before They Hit Shelves By Juan Carlos Bonilla | Published 2007-08-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tryvertising-lab-advertising-and-feedback-in-the-same-place References: [springwise](http://www.springwise.com/marketing_advertising/tryvertising_lab_in_tokyo/index.php) & [samplelab.jp](http://samplelab.jp) Sample Lab is a Japanese concept that allows people to do some [product testing](https://www.trendhunter.com/trends/idea-screening-lab) before it is released on the market. People are lining up in front of the lab eager to test out everything from [beauty products](https://www.trendhunter.com/trends/cetaphil-skinlabs), [new foods](https://www.trendhunter.com/trends/taste-drive), exercise equipment and clothes. With this "tryvertising" concept, cold, calculating, experienced, and demanding consumers test new products, and, with the results of some surveys, a company can evaluate and identify the weaknesses or strengths of their products in the middle of Ad campaigns. By introducing themselves and their products, and letting people give them a test run, you get a very civilized, effective way to gain consumer respect. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 17% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Tryvertising Concept:** The trend of offering consumers the ability to test products before they hit the shelves can be expanded to different industries such as technology or furniture. - **Consumer-focused Product Development:** Businesses can leverage the insights gained from sampling labs to create targeted product offerings based on specific consumer preferences. - **Crowd-sourced Product Testing:** The trend of offering product samples in exchange for feedback could evolve into a crowd-sourced approach to product testing and innovation. ### Where This Applies - **Consumer Goods:** Consumer goods companies can use sampling labs to receive early feedback on product design, features, and pricing to increase sales and customer satisfaction. - **Beauty Industry:** The beauty industry can leverage sampling labs to test new products and gather feedback from target demographics to improve product performance and increase sales. - **Food Industry:** Sampling labs can benefit the food industry by allowing brands to test new tastes, ingredients, and packaging to meet consumer preferences and increase sales. ## Related on Trend Hunter - [Whisky Sample Pouches](https://www.trendhunter.com/trends/whisky-sample.md) - [AI-Powered Sampling Experiences](https://www.trendhunter.com/trends/sampling-experiences.md) - [Exclusive Food Sampling Initiatives](https://www.trendhunter.com/trends/instore-sampling.md) - [Branded Grocery Sample Boxes](https://www.trendhunter.com/trends/woodmans-bunny-james-sampler-box.md) - [Milkshake Sampling Initiatives](https://www.trendhunter.com/trends/freal-sample-packs.md) - [Scalable App Testing](https://www.trendhunter.com/trends/testlabs.md) - [In-Store Beauty Sampling Kiosks](https://www.trendhunter.com/trends/ulta-beauty-and-sos.md) - [Peer-Powered Gifting Initiatives](https://www.trendhunter.com/trends/peer-powered-gifting.md) - [Brand Recognition Games](https://www.trendhunter.com/trends/product-guesser.md)