# Mobile Lingerie Boutiques The 'Try-On Truck' Allows Women to Shop for Lingerie on the Go By Katherine Pendrill | Published 2015-12-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tryon-truck References: [bustle](http://www.bustle.com/articles/132039-the-try-on-truck-by-trueco-drives-around-the-us-to-let-women-try-on-all-the) & [trueandco](https://trueandco.com/quiz/intro) 'True&Co.' recently launched the 'Try-On Truck,' which is a mobile boutique that offers a different underwear shopping experience. For many women, shopping for a new bra can be a frustrating and time-consuming task. This traveling retail outlet is designed to make the experience a bit more pleasant by coming directly to the customer. The Try-On Truck is similar to a food truck in that it is completely mobile. However, instead of serving burgers and fries, this truck offers high-quality lingerie in numerous sizes. In order to make bra shopping a little bit easier, the mobile boutique offers [free fittings](https://www.trendhunter.com/trends/flexwire-bras) and the opportunity to try out many different styles. The truck is also staffed by numerous 'fit therapists' who use [digital technology](https://www.trendhunter.com/trends/bariano) to help consumers find the perfect fit. Although fashion trucks and mobile boutiques are nothing new, True&Co.'s Try-On Truck is the first of its kind to exclusively focus on custom bra fittings. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### Key Themes Behind This Trend - **Mobile Lingerie Boutiques:** The trend of mobile boutiques dedicated to lingerie shopping provides a convenient and personalized experience for customers. - **On-the-go Bra Shopping:** The trend of offering mobile bra fittings and try-on opportunities allows women to shop for lingerie at their convenience. - **Digital-assisted Fittings:** The trend of using digital technology and fit therapists to help consumers find the perfect fit enhances the bra shopping experience. ### Where This Applies - **Fashion Retail:** The fashion retail industry can benefit from the disruptive innovation opportunity of mobile lingerie boutiques and personalized bra fittings. - **Technology:** The technology industry can explore disruptive innovation opportunities in digital-assisted fittings for lingerie shopping. - **E-commerce:** The e-commerce industry can leverage the trend of on-the-go bra shopping by offering mobile bra fittings and try-on services through online platforms. ## Related on Trend Hunter - [Body-Conscious Undergarment Shops](https://www.trendhunter.com/trends/stripe-stare-bra-shop.md) - [Clothing Try-On Services](https://www.trendhunter.com/trends/rixo.md) - [Experiential Intimates Spaces](https://www.trendhunter.com/trends/knix-opens-immersive-retail.md) - [Mobile Collagen-Branded Trucks](https://www.trendhunter.com/trends/branded-mobile-truck.md) - [AI-Powered Bra Fitting Platforms](https://www.trendhunter.com/trends/brarista.md) - [In-Store Bra-Fitting Technologies](https://www.trendhunter.com/trends/fit-match.md) - [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md) - [Mobile Truck Gloss Pop-Ups](https://www.trendhunter.com/trends/balm-dotworld-mobile-truck.md) - [Luxe Lingerie Shopping Services](https://www.trendhunter.com/trends/coco-de-mer-2.md)