# AR Jewelry Apps The GRANI Jewelry App Lets Users Try on Jewelry Pieces in a Virtual Fitting Room By Laura McQuarrie | Published 2016-11-04 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/try-on-jewelry-pieces References: [itunes.apple](https://itunes.apple.com/ru/app/grani-jewelry/id1170793682?l=en&mt=8) & [grani-store](http://grani-store.com) When it comes to shopping online for fine earrings, bracelets, necklaces and rings, consumers can be hesitant to make a purchase because there is no way for them to try on jewelry pieces. To give shoppers a sense of size and style before buying an accessory of their liking, GRANI Jewelry integrated a [Virtual Fitting Room](https://www.trendhunter.com/trends/ai-virtual-try-on) feature into its app. Through augmented reality, GRANI Jewelry app users are able to see a variety of GRANI Jewelry's eco designs come to life before their eyes, giving them a much stronger sense of what each unique jewelry piece will actually look like. Considering the amount of [ecommerce purchases](https://www.trendhunter.com/trends/appy-pie-endpoint) that are carried out through smartphones, consumers have come to expect [advanced try-on tools](https://www.trendhunter.com/trends/dressup-ai) such as these for any app that sell clothing, shoes or even makeup. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 80% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Augmented Reality Try-on:** The integration of virtual fitting rooms using augmented reality provides consumers with a more immersive and accurate try-on experience, increasing confidence and reducing purchase hesitation. - **E-commerce App Enhancements:** As consumers increasingly shop online using smartphones, apps that offer advanced try-on tools like virtual fitting rooms are becoming essential for selling jewelry, clothing, shoes, and makeup. - **Eco-friendly Jewelry Designs:** The use of augmented reality in showcasing eco-friendly jewelry designs allows consumers to visualize and appreciate the unique aesthetic and sustainability of each piece, fostering a sense of connection and attraction. ### Industries Being Reshaped - **Jewelry:** The jewelry industry can leverage augmented reality try-on technology to provide a more engaging online shopping experience, resulting in increased sales and customer satisfaction. - **Fashion Retail:** Fashion retailers can benefit from integrating augmented reality try-on features into their apps, allowing customers to virtually try on clothing, shoes, and accessories before making a purchase, enhancing the online shopping experience. - **Cosmetics:** The cosmetics industry can incorporate augmented reality try-on tools in their apps to simulate makeup application, helping customers virtually test different shades and products, leading to more informed purchasing decisions and reduced product returns. ## Related on Trend Hunter - [2D-to-3D Jewelry Try-Ons](https://www.trendhunter.com/trends/virtual-try-on-technology.md) - [AR Watch Try-Ons](https://www.trendhunter.com/trends/perfect-corp-and-timez.md) - [AR Retail Kiosks](https://www.trendhunter.com/trends/big-digital-and-deepar.md) - [AR Bag Try-Ons](https://www.trendhunter.com/trends/bags-virtual-tryon.md) - [AR Garment Try-Ons](https://www.trendhunter.com/trends/augmented-reality-1.md) - [AI-Assisted Jewelry Design Apps](https://www.trendhunter.com/trends/blng.md) - [Interactive VR Styling Apps](https://www.trendhunter.com/trends/j-crew-virtual-closet.md) - [GenAI Fashion Try-Ons](https://www.trendhunter.com/trends/perfect-corp-fashion-api.md) - [AR Furniture Testing Features](https://www.trendhunter.com/trends/pinterest-ar-furniture.md)