# Neighborhood-Testing Sweepstakes The Airbnb Try Before You Buy Campaign is For Future Home Buyers By Alyson Wyers | Published 2015-08-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/try-before-you-buy References: [springwise](http://www.springwise.com/real-estate-agents-house-hunters-airbnb-buy/) & [marketing.realtor](http://marketing.realtor.com/try-before-you-buy-sweepstakes/) The 'try before you buy' tactic in marketing is not a new one, but [Airbnb](https://www.trendhunter.com/trends/airbnb-instacart) and [Realtor.com](https://www.trendhunter.com/trends/interactive-mapping-feature) are taking this concept to a different level when it comes to the real estate industry. The Airbnb Try Before You Buy Sweepstakes is encouraging house hunters to test-drive their new neighborhood, so to speak, by trying short-term rentals where they are interesting in buying a new home. A winner a week is awarded a $500 Airbnb stay as a part of this scheme. This gives people a chance to "live like a local" before they commit to a new neighborhood. Interested parties can search potential properties on the [National Association of Realtors's](https://www.trendhunter.com/trends/our-first-big-boi-house) website or app. They will be automatically taken to relevant Airbnb rentals. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 26% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Try Before You Buy:** Disruptive innovation opportunity: Explore the potential for other industries to adopt 'try before you buy' campaigns to give consumers a chance to experience products or services before committing to a purchase. - **Short-term Test Drives:** Disruptive innovation opportunity: Consider implementing short-term trial periods for products or services in various industries, allowing consumers to fully experience them before making a decision. - **Live Like a Local:** Disruptive innovation opportunity: Create immersive experiences that enable consumers to live like locals in different neighborhoods or cities, providing a unique way to test out potential living environments. ### Where This Applies - **Real Estate:** Disruptive innovation opportunity: Develop platforms or partnerships that combine real estate listings with short-term rental options, allowing potential buyers to experience living in a neighborhood before purchasing a home. - **Travel and Hospitality:** Disruptive innovation opportunity: Explore collaborating with real estate agencies or platforms to offer travelers the opportunity to stay in short-term rentals in different neighborhoods, enhancing their travel experience. - **E-commerce:** Disruptive innovation opportunity: Implement 'try before you buy' strategies for online retailers, allowing customers to test out products before making a purchase, potentially reducing returns and increasing customer satisfaction. ## Related on Trend Hunter - [Integrated Grocery-Shopping Apps](https://www.trendhunter.com/trends/airbnb-instacart.md) - [Pop Culture-Inspired Rentals](https://www.trendhunter.com/trends/airbnb-3.md) - [Single-Room Rental Services](https://www.trendhunter.com/trends/airbnb-rooms.md) - [Rent-Free Hotels](https://www.trendhunter.com/trends/restored-italian-house.md) - [Yardwork-Exchange Property Rentals](https://www.trendhunter.com/trends/mowbnb.md) - [Drone Home Touring Tools](https://www.trendhunter.com/trends/zillow-1.md) - [Rental App Holiday Campaigns](https://www.trendhunter.com/trends/santastrophe.md) - [New Yorker-Approved Campaigns](https://www.trendhunter.com/trends/new-yorks-streeteasy.md) - [Worldwide Service Marketplaces](https://www.trendhunter.com/trends/airbnb-services.md)