# Trial Fashion Webshops Blue Life Created a Try-Before-You-Buy Clothing Line By Laura McQuarrie | Published 2019-11-18 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/try-before-you-buy-clothing References: [prnewswire](https://www.prnewswire.com/news-releases/blue-life-debuts-new-website-for-try-before-buying-fashion-line-300957505.html) & [shopbluelife](https://shopbluelife.com) [Blue Life](https://www.trendhunter.com/trends/the-blue-apron-market) recently launched a direct-to-consumer website that helps its target audience easily access [try-before-you-buy clothing styles](https://www.trendhunter.com/trends/virtual-tryon-service). Blue Life offers a seven-day trial period for items purchased on the platform, including exclusive designs that can't be found elsewhere. Once a purchase has been placed, shoppers get their items with free second-day shipping and have a short period before the items they choose to keep will be charged to their credit card. For any items that need to be returned to Blue Life by consumers, the complimentary return shipping makes the process simple and hassle-free. As Blue Life's clothing designs embody the laid-back, free-spirited Californian style, the trial period gives its direct-to-consumer audience the kind of freedom and flexibility that they desire when [purchasing articles of clothing online](https://www.trendhunter.com/trends/snitch). Image Credit: Blue Life ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 59% | Activity: 81% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Direct-to-consumer Fashion:** Blue Life's try-before-you-buy clothing line offers a convenient direct-to-consumer shopping experience. - **Trial Periods:** The seven-day trial period provides customers with the opportunity to try out exclusive designs before committing to a purchase. - **Convenient Return Process:** The complimentary return shipping simplifies the returns process for customers, making it hassle-free. ### Where This Applies - **Fashion and Apparel:** The fashion and apparel industry can adopt the trend of offering try-before-you-buy options to enhance the online shopping experience. - **E-commerce:** E-commerce platforms can implement trial periods to encourage customer engagement and increase conversion rates. - **Logistics and Shipping:** The logistics and shipping industry can capitalize on the need for efficient and reliable return shipping services to support the growth of try-before-you-buy models. ## Related on Trend Hunter - [Digital Try-On Solutions](https://www.trendhunter.com/trends/bariano.md) - [Try-On E-Commerce Solutions](https://www.trendhunter.com/trends/zero10.md) - [GenAI Clothing Try-Ons](https://www.trendhunter.com/trends/ai-clothes-tryon.md) - [Instant Virtual Fitting Tools](https://www.trendhunter.com/trends/heybeauty-ai-tryon-copilot.md) - [AI Virtual Try-On Tools](https://www.trendhunter.com/trends/dressup-ai.md) - [Runner Loyalty Perks](https://www.trendhunter.com/trends/loyalty-perks.md) - [Virtual Outfit Try-Ons](https://www.trendhunter.com/trends/wardrobe-ai.md) - [Virtual Dressing Rooms](https://www.trendhunter.com/trends/ai-virtual-try-on.md) - [Size-Replicating Try-On Technologies](https://www.trendhunter.com/trends/google-shopping.md)