# Football Collabs PUMA and Salehe Bembury Unveiled Their TRVL WEAR collection for 11 Federations By Adam Harrie | Published 2026-06-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/trvl-wear-collection References: [businesswire](https://www.businesswire.com/news/home/20260605170982/en/PUMA-and-Salehe-Bembury-Host-Immersive-Sound-Inspired-Experience-ahead-of-Footballs-Biggest-Tournament-at-The-Row-DTLA) & [highsnobiety](https://www.highsnobiety.com/p/puma-salehe-bembury-world-cup/) PUMA and designer Salehe Bembury launched the PUMA x Salehe Bembury TRVL WEAR collection at an immersive event at The Row DTLA, debuting [streetwear-inspired travelwear](https://www.trendhunter.com/trends/soccer-streetwear-collection) and [goalkeeper kits for PUMA's 11 national federations](https://www.trendhunter.com/trends/home-kit-collection). The evening featured musician and model Black Sherif, music from DJs of the Favela Worldwide collective and an interactive reveal of the UV-reactive Velum 1 Akita sneaker. The collection reimagines classic PUMA silhouettes, including the PUMA KING tracksuit, alongside jerseys, shorts and bespoke travelwear already worn by [Côte d'Ivoire's](https://www.trendhunter.com/trends/premier-hospitality) national team players. Pieces are available on PUMA.com, in PUMA stores and at select retailers globally. PUMA shows how federation kit launches can extend into culture-led drops centered on music, design and the global creative community. Image Credit: Puma ## Trend Insights (Trend Hunter) - Score: 8.1/10 - Popularity: 82% | Activity: 81% | Freshness: 79% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Culture-led Kit Drops:** Federation apparel is evolving into lifestyle storytelling, creating space for brands to blend national identity, designer collaborations and global creative communities into collectible releases. - **Streetwear Travelwear:** Athlete travel pieces are moving beyond performance basics as fashion-forward silhouettes and team affiliations turn transit apparel into premium fan merchandise. - **Interactive Sneaker Reveals:** UV-reactive materials and immersive launch environments add sensory value to footwear drops, making product discovery feel more like entertainment than traditional retail. ### Industries Being Reshaped - **Sportswear:** Sportswear brands can expand kit launches into multi-category cultural platforms where apparel, footwear and accessories reinforce both performance credibility and lifestyle relevance. - **Football:** Football federations gain new commercial potential when national team identities are translated into fashion collaborations that resonate with fans beyond match days. - **Experiential Retail:** Experiential retail benefits from event-driven product debuts that merge music, design and interactive technology into shareable moments with stronger cultural visibility. ## Related on Trend Hunter - [Heritage Sportswear Collections](https://www.trendhunter.com/trends/wales-bonner-x-adidas.md) - [Football Capsule Collections](https://www.trendhunter.com/trends/adidas-originals-x-bape.md) - [Football Culture-Inspired Athletic Collaborations](https://www.trendhunter.com/trends/palace-and-nike.md) - [Pet Team Kits](https://www.trendhunter.com/trends/adidas-fifa.md) - [Sport-Lifestyle Fashion Collabs](https://www.trendhunter.com/trends/puma-x-madhappy.md) - [Artist Football Kits](https://www.trendhunter.com/trends/nigeria-federation-collection.md) - [Football Culture Fashion](https://www.trendhunter.com/trends/puma-x-ahluwalia.md) - [Country-Inspired Sneakers](https://www.trendhunter.com/trends/h-street-tf.md) - [Fitness Instructor-Inspired Sports Capsules](https://www.trendhunter.com/trends/effortlessly-cool.md)