# Irreverently Wise Wallpapers The 'Truth Hurts' Nico Ordozgoiti Series Tests Attachment to iPhones By Marica Zottino | Published 2012-01-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/truth-hurts References: [maricazottino](http://www.maricazottino.com/blog/?p=3595) & [behance.net](http://www.behance.net/gallery/Truth-Hurts/2729527) We all know the particular kind of excitement that a [new smartphone](https://www.trendhunter.com/trends/methaphone) brings and the 'Truth Hurts' series by Nico Ordozgoiti brings another emotion to the table. You may have heard your friends warn you that the smartphone may get damaged, or even worse, fall and break. That’s true, and truth hurts. This is the central thread behind the [funny and irreverent wallpaper series](https://www.trendhunter.com/trends/moodpaper) by Nico Ordozgoiti, who simply transposes, in clear, aesthetically clean, letters on a [plain color background](https://www.trendhunter.com/trends/custom-wallpaper), uncomfortable sentences that, after all, we all know and pretend to forget, such as “I’ll drop and break any day now." If you want to turn your smartphone into a conscious reminder or play a trick to a friend, the wallpapers are available on Ordozgoiti’s Behance profile. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 53% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Irreverent Wallpapers:** Opportunity for disruptive innovation in smartphone customization through the use of irreverent and humorous wallpapers. - **Phone Protection:** Disruptive innovation potential in the development of new smartphone protection solutions that address the fear of damage and breakage. - **Personalization Trend:** Opportunity for disruptive innovation in personalized smartphone accessories and features that allow individuals to express their unique personalities. ### Sectors Adopting This - **Smartphone Accessories:** Disruptive innovation potential in the smartphone accessories industry by creating unique and creative products such as irreverent wallpapers. - **Mobile Device Protection:** Opportunity for disruptive innovation in the mobile device protection industry through the development of new and effective solutions to prevent damage and breakage. - **Mobile Personalization:** Disruptive innovation potential in the mobile personalization industry by offering personalized accessories and customization options for smartphones. ## Related on Trend Hunter - [MP3 Player Smartphone Wallpapers](https://www.trendhunter.com/trends/ipod-wallpapers.md) - [Mobile Device Durability Ads](https://www.trendhunter.com/trends/apple-trust-issues.md) - [Digital-Themed Glitchy Visual Wallpapers](https://www.trendhunter.com/trends/glitch-wallpaper.md) - [Surrealist Phone Cases](https://www.trendhunter.com/trends/salvador-dali-x-casetify.md) - [Vibrant Sharp-Edged Phones](https://www.trendhunter.com/trends/iphone-brutal.md) - [Emotive Smartphone Camera Covers](https://www.trendhunter.com/trends/camera-covers.md) - [Internal Component Smartphone Covers](https://www.trendhunter.com/trends/dbrand-something-skins.md) - [Wallpaper Design Apps](https://www.trendhunter.com/trends/smooth-wallpaper-maker.md) - [Transparent Design Smartphones](https://www.trendhunter.com/trends/nothing-phone-1-concept.md)