# Olympic Preparation Stats The 'Truth Behind The Tracks' Infographic Is Full Of Visual Details By Shiori Mine | Published 2012-07-17 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/truth-behind-the-tracks-infographic References: [visual.ly](http://visual.ly/truth-behind-track-everything-you-need-know-about-london-2012) & [facebook](http://www.facebook.com/niceandserious) The Nice & Serious 'Truth Behind The Tracks' infographic provides a visually engaging overview of what really goes into producing one of the world's most anticipated events. There are numerous details that go into hosting the summer games that most patrons and viewers wouldn't even think about. The London 2012 Olympic Games is set to launch in just a few days, which means the British capital is working furiously to have its city ready for the rapid increase in tourists. With over 300,000 wetland plants relocated from the [olympic parks](https://www.trendhunter.com/trends/athletes-village) and 25,000 flowers planted in the village, there is clearly a lot more that is involved with getting a city ready for the cameras. Water consumption is also on a high during the summer games with over 42,000 liters of H20 consumed by athletes per day. Learn about what goes into putting on an event watched by billions around the world with the 'Truth Behind The Tracks' infographic. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 67% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Olympics](https://www.trendhunter.com/olympics) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Event Preparation:** Opportunities for developing eco-friendly practices in hosting major events like the Olympics. - **Water Conservation in Sports:** Innovative approaches to reduce water consumption in athletes' activities during major sporting events. - **Urban Beautification for Tourism:** Creating visually appealing environments in cities to attract tourists and enhance visitor experiences during major events. ### Sectors Adopting This - **Event Management:** Utilizing sustainable and eco-friendly practices in event planning and execution. - **Water Technology:** Developing innovative solutions for reducing water consumption in sports and large-scale events. - **Tourism and Hospitality:** Enhancing urban environments to attract tourists and improve visitor experiences during major events. ## Related on Trend Hunter - [Exclusive Olympic Viewing Events](https://www.trendhunter.com/trends/airbnb-musee-dorsay.md) - [Global Sporting Event Recaps](https://www.trendhunter.com/trends/olympic-games-chrome-extension.md) - [Time-Keeper Olympics Pop-Ups](https://www.trendhunter.com/trends/omega-paris-2024-project.md) - [Slick Steel Torches](https://www.trendhunter.com/trends/2024-olympic-and-paralympic.md) - [Inclusive Sports Torches](https://www.trendhunter.com/trends/paris-2024-olympics-torch.md) - [Streetside Challenge Billboards](https://www.trendhunter.com/trends/gymbox-start-line.md) - [Adaptive Olympic Stadiums](https://www.trendhunter.com/trends/brisbane-olympic-stadium.md) - [Personal Care-Focused Olympic Initiatives](https://www.trendhunter.com/trends/champions-clubhouse.md) - [Renewed Olympic Villages](https://www.trendhunter.com/trends/athletes-village.md)