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# Social Commentary Signs
Trustocorp's Street Signs Pull No Punches

By Michael Hines | Published 2010-02-25 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/trustocorp-street-signs
References: [laughingsquid](http://laughingsquid.com/street-sign-improvements-by-trustocorp/) & [flickr](http://www.flickr.com/photos/trustocorp/)

I don’t know whether to laugh or think when I see these TrustoCorp street signs. These signs are cleverly placed and have hilarious and often thought-provoking slogans written on them.

The TrustoCorp street signs in this gallery were placed in NYC and Miami. These locations really help to enhance the messages on the signs. Hopefully San Diego will get a dose of the real sometime soon, until then we can only laugh and ponder the slogans on these awesome times. Consider yourselves educated.

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 89% | Activity: 72% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood)

## Key Themes

### What Makes This Trend Stand Out

- **Street Art Commentary:** Opportunity to disrupt traditional advertising by using street signs and unconventional locations to deliver thought-provoking messages and engage with audiences.
- **Humorous Public Installs:** Disruptive innovation opportunity to create humorous and thought-provoking installations in public spaces to spark conversations and captivate audiences.
- **Satirical Social Commentary:** Opportunity to disrupt traditional forms of social commentary by using satirical and witty slogans on street signs to challenge societal norms and provoke critical thinking.

### Sectors Adopting This

- **Advertising and Marketing:** Opportunity to disrupt advertising campaigns by incorporating street signs with clever slogans to create buzz and engage audiences in a unique way.
- **Public Art:** Disruptive innovation opportunity in the public art sector by creating installations that blend humor and social commentary through the use of street signs.
- **Creative Communications:** Opportunity to disrupt traditional forms of communication and media by utilizing street signs as a medium for delivering satirical and thought-provoking messages.

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