# Text-Based Therapy Apps K Health Expands into the Mental Health Space by Acquiring Trusst By Niko Pajkovic | Published 2021-08-26 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/trusst References: [mobihealthnews](https://www.mobihealthnews.com/news/k-health-expands-its-mental-health-offering-trusst-acquisition) & [khealth](http://khealth.com) K Health, a virtual data-driven primary care platform, looks to expand its services to the mental health space with the acquisition of Trusst, a [behavioral health app](https://www.trendhunter.com/trends/brainbody-therapy) that provides users access to online, [text-based therapy](https://www.trendhunter.com/trends/you-need-a-therapist). Trusst intends to make the process of finding therapy-based solutions for those suffering mental health-related issues simple and straightforward. Accessibility is at the heart of the platform; all users have to do is sign up for the app, fill out a profile detailing the specific kind of care they are after, and [Trust](https://www.trendhunter.com/trends/licensing-connect) will connect them with a licensed therapist in their state via text messaging. The new merger and acquisition work to expand K Health's virtual care services, allowing the company to assist with the often difficult process of locating and securing appropriate therapy for those in need. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 94% | Activity: 96% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Virtual Therapy Services:** The trend of text-based therapy apps expanding into virtual therapy services may give opportunities to meet the increasing demand of people seeking therapy solutions especially in a contactless world. - **Behavioral Health Tech:** Expansion of behavioral health tech which primarily focuses on video conferencing can accommodate evolving consumer preferences and meet mental health needs. - **Data-driven Mental Health:** Data-driven mental health approaches utilizing artificial intelligence and big data can have great implications in diagnosis, treatment and prevention of mental health illnesses. ### Where This Applies - **Technology:** Demand for virtual mental health services provide opportunities for technology companies to develop innovative tools for mental health diagnostics and treatment. - **Healthcare:** Healthcare industry can leverage behavioral health technology platforms and provide an integrated care model to improve patient outcomes. - **Education:** Education sector can utilize data-driven mental health services to track, identify and intervene in student mental health issues in a timely manner. ## Related on Trend Hunter - [Online Mental Health Services](https://www.trendhunter.com/trends/online-mental-health-service.md) - [Direct-To-Consumer Therapy Services](https://www.trendhunter.com/trends/therapy-by-headspace.md) - [Digital Mental Health Apps](https://www.trendhunter.com/trends/therapyai.md) - [Mobile Therapy Apps](https://www.trendhunter.com/trends/self-therapy.md) - [E-Commerce Mental Health Partnerships](https://www.trendhunter.com/trends/health-conditions-program.md) - [AI-Based Mental Health Platforms](https://www.trendhunter.com/trends/aibased-mental-health-app.md) - [Personalized Self-Care Platforms](https://www.trendhunter.com/trends/thryve-chat.md) - [AI Mental Health Apps](https://www.trendhunter.com/trends/therame.md) - [Online Mental Health Support](https://www.trendhunter.com/trends/ai-therapist1.md)