# Posing Pooch Fashion Ads The Trussardi Spring/Summer 2014 Campaign Stars Greyhound Dogs By Laura McQuarrie | Published 2014-02-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/trussardi-spring-summer-2014-campaign References: [ifitshipitshere.blogspot](http://ifitshipitshere.blogspot.ca/2014/02/william-wegman-trades-in-his.html) & [trussardi](http://www.trussardi.com/ca) Greyhound dogs have long been a symbol of the Italian Trussardi brand and for the Trussardi Spring/Summer 2014 campaign, the breed is truly put at the forefront of promotions for its latest fashions and accessories. The 2012 Trussardi ad campaign starred the elegant dogs posed along humans, in a chic black and white series, but this time around, the dogs alone take the stage for these [quirky and colorful ads](https://www.trendhunter.com/trends/la-famiglia-campaign). The choice to have the [stylish pups model Trussardi products](https://www.trendhunter.com/trends/fendis-summer-2025-campaign) also commemorates the 40th anniversary of the brand logo. Some of the campaign photos of the leggy dogs seem reminiscent of "Maddie on Things," the Coonhound dog that gained Internet fame by perching on strange objects. In the Trussardi ads, dogs don jackets, boots, model purses and sunglasses. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 18% | Activity: 57% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Animal Fashion Campaigns:** There is a growing trend of using animals as models in fashion campaigns, presenting an opportunity for brands to create unique and eye-catching advertisements. - **Celebrating Brand Milestones Through Animal Symbolism:** Using animals to represent brand milestones and anniversaries can add a playful and memorable element to advertising, creating a disruptive innovation opportunity for companies to connect with their audience. - **Influence of Internet Pet Fame on Advertising:** The popularity of Internet-famous pets, like Coonhound Maddie, is influencing advertising strategies, allowing brands to tap into the online pet community and attract attention in a unique way. ### Sectors Adopting This - **Fashion:** Fashion brands can leverage animal models to create captivating and unconventional campaigns, setting themselves apart from competitors and attracting animal-loving customers. - **Advertising and Marketing:** Using animal symbolism in advertising can disrupt traditional marketing strategies, captivating audiences and generating buzz for brands. - **Pet Products:** Companies in the pet products industry can take inspiration from animal-themed fashion campaigns and incorporate animals in their own advertising, appealing to pet owners and animal enthusiasts. ## Related on Trend Hunter - [Pet-Focused Luxury Collections](https://www.trendhunter.com/trends/gucci-pet-collection.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Modern Pet Apparel](https://www.trendhunter.com/trends/stylish-pet-collection.md) - [Retro Athletic Pet Accessories](https://www.trendhunter.com/trends/pet-accessories-collection.md) - [Expanded Pet Apparel Capsule](https://www.trendhunter.com/trends/adidas-originals-pet-collection.md) - [Dog-Starring Sporty Campaigns](https://www.trendhunter.com/trends/minds-best-friend.md) - [Modern Luxury Pet Accessories](https://www.trendhunter.com/trends/goyard-pet-luxe.md) - [Couture Canine Accessories](https://www.trendhunter.com/trends/dog-accessories-collection.md) - [Posh Parisian Pooch Accessories](https://www.trendhunter.com/trends/celine-dog-accessories.md)