# Zero-Gravity Hard Seltzer Bars The Truly Zero Gravity Bar is Opening on a Training Aircraft By Laura McQuarrie | Published 2023-07-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/truly-zero-gravity-bar References: [space](https://www.space.com/truly-hard-seltzer-zero-gravity-bar-contest) & [TrulyZeroGravityBar](http://www.TrulyZeroGravityBar.com/)  [Truly](https://www.trendhunter.com/trends/hard-seltzer-taproom) is taking taking peoples' love of hard seltzer to new heights with the Truly Zero Gravity Bar. The first zero-gravity hard seltzer [bar](https://www.trendhunter.com/trends/zeroproof-cocktail-kit) is set to open aboard an astronaut training aircraft, and the pop-up promises "the first-ever zero-g drinking experience." As part of its [Lightly Fantastic](https://www.trendhunter.com/trends/patagonia-provisions) brand platform, Truly will be giving five winning fans the chance to experience how light its drinks really are as they float weightlessly. During a chartered parabolic flight, fans will get to experience the brand's hard seltzer flavors in an unusual setting that's typically only experienced by astronauts in training to work in microgravity. To access what's touted as the most exclusive mile-high hard seltzer bar in history, Truly is inviting adults to share why drinking Truly makes them feel "Lightly Fantastic." ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 52% | Activity: 74% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Zero-gravity Experiences:** The Truly Zero Gravity Bar offers a unique zero-g drinking experience, leading to opportunities in the space tourism industry. - **Experiential Marketing:** Truly's pop-up zero-gravity bar showcases the brand's drinks in an unusual setting, providing a disruptive marketing opportunity for beverage companies. - **Reimagining Travel Entertainment:** The concept of a zero-gravity seltzer bar aboard a training aircraft introduces an innovative way to entertain travelers during flights. ### Where This Applies - **Space Tourism:** The Truly Zero Gravity Bar highlights the potential for immersive experiences in the emerging space tourism industry. - **Beverage:** Truly's zero-gravity bar presents a unique innovation opportunity for beverage companies looking to engage consumers through experiential marketing. - **Airline & Travel:** The zero-gravity seltzer bar concept opens doors for the airline and travel industry to reimagine in-flight entertainment and enhance passenger experiences. ## Related on Trend Hunter - [Hard Seltzer Taprooms](https://www.trendhunter.com/trends/hard-seltzer-taproom.md) - [Vibrant Seltzer-Backed Floaties](https://www.trendhunter.com/trends/truly-x-minnidip.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Limited-Edition Hard Seltzer Packs](https://www.trendhunter.com/trends/truly-hard-seltzer-dream-pack.md) - [Hybrid Margarita Hard Seltzers](https://www.trendhunter.com/trends/margarita-style-hard-seltzers.md) - [Interactive Hard Seltzer Bars](https://www.trendhunter.com/trends/white-claw-wave-of-summer-bar.md) - [Spirits-Based Seltzers](https://www.trendhunter.com/trends/truly-vodka-seltzer.md) - [Hot Wing-Inspired Seltzers](https://www.trendhunter.com/trends/hot-winginspired-seltzers.md) - [Margarita-Style Flavored Hard Seltzers](https://www.trendhunter.com/trends/flavored-hard-seltzers.md)