# Affordable Designer Wedding Gowns The Truly Zac Posen Debut Collection is Made for David's Bridal By Meghan Young | Published 2014-02-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/truly-zac-posen-debut-collection References: [refinery29](http://www.refinery29.com/2014/02/61847/truly-zac-posen-davids-bridal) & [davidsbridal](http://www.davidsbridal.com/) The Truly Zac Posen Debut Collection follows in the footsteps of Vera Wang and Melissa Sweet. It is an [affordable line](https://www.trendhunter.com/trends/old-navy-x-anna) that will be sold at David's Bridal shops across North America, allows [brides on budgets](https://www.trendhunter.com/trends/feather-kissed-collection) to satisfy their desire for a designer dress without breaking the bank. The New York-based designer hasn't sacrificed much either, it appears. The Truly Zac Posen Debut Collection is full of his signature mermaid silhouettes and rich fabrics that are all about elegance and grace. Channeling Old [Hollywood](https://www.trendhunter.com/trends/millennial-rebrand) glamor, a woman will feel like a million bucks in these dresses, even if she only paid a fraction of that. The Truly Zac Posen Debut Collection is comprised of seven styles. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 88% | Activity: 74% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Affordable Designer Wedding Gowns:** The trend of offering affordable designer wedding gowns is disrupting the wedding industry by making it more accessible for brides on a budget. - **Designer Designer Collaborations:** The trend of designer collaborations with affordable retailers is disrupting the fashion industry by democratizing high-end fashion. - **Classic Hollywood Style:** The trend of classic Hollywood style in wedding dresses is disrupting the bridal industry by offering modern brides a touch of timeless glamour. ### Sectors Adopting This - **Wedding Industry:** The wedding industry has an opportunity to capitalize on the trend of affordable designer wedding gowns by offering similar options to cater to brides on a budget. - **Fashion Industry:** The fashion industry has an opportunity to capitalize on the trend of designer collaborations with affordable retailers by partnering with more mass-market brands. - **Bridal Industry:** The bridal industry has an opportunity to capitalize on the trend of classic Hollywood style in wedding dresses by offering more designs that cater to this aesthetic. ## Related on Trend Hunter - [Revived Luxury Bridal Collections](https://www.trendhunter.com/trends/davids-bridal-3.md) - [TV-Star Supported Bridal Campaigns](https://www.trendhunter.com/trends/kelsey-anderson.md) - [Luxury Bridal Designer Partnerships](https://www.trendhunter.com/trends/luxury-designer-marchesa.md) - [Upscale Bridal Concepts](https://www.trendhunter.com/trends/diamonds-pearls.md) - [Inclusive Prom Dress Collections](https://www.trendhunter.com/trends/prom-collection.md) - [Comprehensive Bridal Resale Programs](https://www.trendhunter.com/trends/bridal-resale-program.md) - [Inaugural Men-Focused Wedding Collections](https://www.trendhunter.com/trends/perry-ellis1.md) - [Doll-Inspired Wedding Collections](https://www.trendhunter.com/trends/azazie-3.md) - [Affordable Designer Apparel](https://www.trendhunter.com/trends/old-navy-x-anna.md)