# Vibrant Seltzer-Backed Floaties Truly Joins Forces with MINNIDIP to Create Vibrant Pool Floaties By Grace Mahas | Published 2022-07-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/truly-x-minnidip References: [minnidip](https://www.minnidip.com/)  In celebration of summer, Truly, the popular [hard seltzer brand](https://www.trendhunter.com/trends/truly-no-shade-just-tea), recently joined forces with MINNIDIP to create a Truly Poolside Variety Pack-inspired 3-ring [inflatable pool](https://www.trendhunter.com/trends/inflatable-tanning-pool) along with the brand's first-ever drink float. According to the brand, "the inflatables feature a bright, fruit-centric design that evokes the Poolside Variety Pack’s four summertime flavors that were inspired by global pop superstar Dua Lipa, who served as CFO (Chief Flavor Officer) for the pack." The new pool floaties from Truly and MINNIDIP feature a playful, vibrant aesthetic that mimics the eye-catching designs of the Truly cans. The pool float is large enough to accommodate three adults while the accompanying drink float is the perfect size to hold a can of Truly. The new Truly X MINNIDIP pool accessories are available to purchase online. Image Credit: Truly, MINNIDIP ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 61% | Activity: 82% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture) ## Key Themes ### What Makes This Trend Stand Out - **Poolside Drink Holders:** A trend for poolside drink holders with playful, vibrant designs is emerging. - **Collaborations for Summer:** Collaborations between beverage and outdoor leisure companies for summer merchandise is a growing trend. - **Fruit-inspired Designs:** Designs featuring fruit-centric aesthetics are trending for summer pool accessories. ### Sectors Adopting This - **Beverage:** Beverage companies have an opportunity to collaborate with outdoor leisure companies to create summer merchandise. - **Outdoor Leisure:** Outdoor leisure companies can innovate by designing playful, eye-catching pool accessories that incorporate fruit-inspired designs. - **Retail:** Retailers can take advantage of the trend for poolside drink holders and collaborate with beverage and outdoor leisure companies to offer exclusive summer merchandise. ## Related on Trend Hunter - [Margarita-Style Flavored Hard Seltzers](https://www.trendhunter.com/trends/flavored-hard-seltzers.md) - [Limited-Edition Hard Seltzer Packs](https://www.trendhunter.com/trends/truly-hard-seltzer-dream-pack.md) - [Humorous Cocktail-Inspired Pull Designs](https://www.trendhunter.com/trends/buzzballz-pool.md) - [Festive Hard Seltzer Beverages](https://www.trendhunter.com/trends/holiday-party-pack-2.md) - [Hybrid Margarita Hard Seltzers](https://www.trendhunter.com/trends/margarita-style-hard-seltzers.md) - [Co-Branded Inflatable Pools](https://www.trendhunter.com/trends/canada-dry-x-carrots.md) - [Nostalgic Citrus Seltzers](https://www.trendhunter.com/trends/truly-orange-slices.md) - [Fruity Vodka Sodas](https://www.trendhunter.com/trends/truly-vodka-soda.md) - [Summertime Cafe Pool Floaties](https://www.trendhunter.com/trends/tim-hortons-promotional-products.md)