# Festive Tequila Soda Packs Truly's Tequila Soda Fiesta Pack Comes with Chamoy-Coated Gummy Worms By Laura McQuarrie | Published 2024-04-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/truly-tequila-soda References: [bottleraiders](https://bottleraiders.com/ready-to-drink/truly-tequila-soda-gummy-worm/) & [givethembeer](https://www.givethembeer.com/products/truly-fiesta)  Inspired by tales of the "tequila worm," [Truly Hard Seltzer](https://www.trendhunter.com/trends/holiday-party-pack) launched its new Tequila Soda line with a [limited-edition Fiesta Pack](https://www.trendhunter.com/trends/truly-hard-seltzer-dream-pack) that includes taco holders, pennant flags and spicy gummy worms. These gummy worms are coated in a beloved Mexican condiment made with fruit juice, lime and dried chiles. Within the Fiesta Pack, drinkers will discover a variety of Tequila Soda flavors, including Lime, Grapefruit, Watermelon and Pineapple Guava. Truly's specialty cocktail recipe invites drinkers to rim a tall glass with salt or Tajín, and fill it with the contents of a Tequila Soda can. The brand assures no tequila worms will be found at the bottom of its new hard sodas, which are prepared with premium Tequila Blanco and real fruit juice. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 34% | Activity: 38% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Festive Alcoholic Beverages:** Opportunity for brands to incorporate unique flavor combinations and cultural elements in their drink offerings. - **Limited-edition Gift Sets:** Creating exclusive bundles with complementary accessories to enhance consumer experience and boost sales. - **Custom Cocktail Recipes:** Encouraging consumers to experiment with drink preparation methods and garnishes for a personalized touch. ### Industries Being Reshaped - **Alcoholic Beverage:** Innovative collaborations and flavor pairings can attract a wider consumer base seeking novelty and authenticity. - **Giftware:** Exploring partnerships with beverage brands for exclusive product bundles can drive revenue and customer engagement in the gifting market. - **Hospitality:** Adopting creative cocktail recipes and themed drink promotions can elevate guest experiences and increase beverage sales in bars and restaurants. ## Related on Trend Hunter - [Hybrid Margarita Hard Seltzers](https://www.trendhunter.com/trends/margarita-style-hard-seltzers.md) - [Margarita-Style Flavored Hard Seltzers](https://www.trendhunter.com/trends/flavored-hard-seltzers.md) - [Tequila Seltzer Fiesta Packs](https://www.trendhunter.com/trends/high-noon-fiesta-pack.md) - [Traditional Tequila Cocktail Seltzers](https://www.trendhunter.com/trends/mamitas-hard-seltzer.md) - [Freshly Flavored Tequila Seltzers](https://www.trendhunter.com/trends/craft-tequila-seltzer.md) - [Sessionable Tequila Seltzers](https://www.trendhunter.com/trends/high-noon-tequila-seltzer.md) - [Sunset-Inspired Tequila Sodas](https://www.trendhunter.com/trends/loma-vista-tequila-soda.md) - [Limited-Edition Hard Seltzer Packs](https://www.trendhunter.com/trends/truly-hard-seltzer-dream-pack.md) - [Multi-Flavor Tequila Packs](https://www.trendhunter.com/trends/tequila-variety-pack.md)