# Rosé-Spiked Sparkling Water Truly Rosé Offers a Better-for-You Alternative to Rosé Wine By Laura McQuarrie | Published 2018-07-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/truly-rose References: [prnewswire](https://www.prnewswire.com/news-releases/have-your-rose-and-balanced-lifestyle-too-introducing-truly-spiked--sparkling-rose-spiked-sparkling-water-300688533.html) & [trulyspikedsparkling](http://www.trulyspikedsparkling.com/rose) In response to the fact that it found a large portion of consumers looking for a healthier alternative to rosé wine, Truly Spiked & Sparkling launched Truly [Rosé](https://www.trendhunter.com/trends/rostinted-glasses)—a lightly hued spiked sparkling water inspired by rosé wine. The new beverage comes in a [slim canned format](https://www.trendhunter.com/trends/jam-shed-bubbly-ros) and boasts just 100 calories and one gram of sugar. In terms of taste Truly Rosé is said to be sweet, tart and fruity, with a hint of California Chardonnay grapes. As a spiked sparkling water beverage, Truly Rosé boasts 5% ABV and has the potential to satisfy the many consumers who are now looking for a [low-alcohol option](https://www.trendhunter.com/trends/tuttavia). Health-conscious consumers who are set on avoiding soda have helped to boost the popularity of other sparkling beverages like kombucha, cold brew and wine. Truly Rosé sets itself apart as a desirable wine-inspired, reduced alcohol, bubbly product. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 50% | Activity: 69% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Health-conscious Sparkling Beverages:** Opportunity to develop more low-calorie, low-sugar, and low-alcohol sparkling beverages for health-conscious consumers who seek healthier alternatives to traditional beverages. - **Reduced Alcohol Options:** Opportunity to create more reduced alcohol options in the beverage industry to cater to consumers who want to enjoy the taste of alcohol with lower alcohol content. - **Wine-inspired Beverages:** Opportunity to innovate and create wine-inspired beverages with non-alcoholic or low-alcoholic options that still capture the essence and flavors of traditional wines. ### Industries Being Reshaped - **Beverage:** Opportunity for the beverage industry to capitalize on the growing demand for healthier and low-alcohol alternatives by developing new sparkling beverage options. - **Wine:** Opportunity for the wine industry to expand its product offerings by introducing wine-inspired beverages with reduced alcohol content to cater to health-conscious consumers. - **Health and Wellness:** Opportunity for the health and wellness industry to promote and market low-alcohol and low-calorie beverages as a healthier alternative to traditional alcoholic drinks. ## Related on Trend Hunter - [Alcohol-Removed Rosés](https://www.trendhunter.com/trends/alcoholremoved-ros.md) - [Non-Alcoholic Sparkling Rosés](https://www.trendhunter.com/trends/sparkling.md) - [Canned Low-Sugar Rosé Wines](https://www.trendhunter.com/trends/think-wine-sparkling-ros.md) - [Rosé-Inspired Apéritifs](https://www.trendhunter.com/trends/tres-rose.md) - [Sparkling Rosé Tea Beverages](https://www.trendhunter.com/trends/organic-sparkling-ros-tea-beverage.md) - [Non-Alcoholic Sparkling Rosés](https://www.trendhunter.com/trends/free-af-sparkling-rose.md) - [Elevated Wine Waters](https://www.trendhunter.com/trends/boutique-wine-water.md) - [Non-Alcoholic Spritzers](https://www.trendhunter.com/trends/weekday-vibes.md) - [Health-Conscious Bubbly Wines](https://www.trendhunter.com/trends/fitvine-bubbly-rose-1.md)