# Sustainable Brazil Nut Snacks Truly Nuts! Brazil Nuts are Arriving at WHSmith Locations By Michael Hemsworth | Published 2024-07-26 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/truly-nuts-brazil-nuts References: [retailtimes](https://retailtimes.co.uk/whsmith-to-launch-truly-nuts-the-worlds-first-sustainable-brazil-nut-snack/) & [trulynuts](https://trulynuts.com)  [Truly Nuts!](https://www.trendhunter.com/trends/planet-gold-rush) Brazil Nuts are being launched at [WHSmith](https://www.trendhunter.com/trends/this-foodtogo-range) locations as part of a new strategic partnership to help roll out the sustainable nut snack into the UK market. The partnership will see the snack arriving at 146 travel store locations where shoppers will be able to pick up nut-based snacks in a variety of options to suit consumer preferences for a nutritious and satisfying snack. The snacks themselves are processed in a sustainable facilities in the [Amazon](https://www.trendhunter.com/trends/tiger-nut-snacks) rainforest, which is powered exclusively by nut shells for a truly sustainable product. Co-Founder and CEO Gareth Lloyd spoke on the Truly Nuts! Brazil Nuts partnership with WHSmith saying, "We are thrilled to team up with WHSmith to bring Truly Nuts to consumers across the UK. Our mission has always been to provide nutritious snacks, and WHSmith shares our values, commitment to sustainability, and dedication to healthier snacking options. In today’s world, where choosing a snack can also mean contributing to the restoration of the Amazon, having that choice is incredibly important.” ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 29% | Activity: 41% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Nut Snacks:** Nut-based snacks are capitalizing on consumer demand for eco-friendly and nutritious food options. - **Travel-friendly Health Foods:** Health-conscious travelers are increasingly seeking out convenient and wholesome snack alternatives in transit locations. - **Amazon Rainforest Products:** Products sourced from the Amazon rainforest, emphasizing sustainability, are gaining popularity among environmentally conscious consumers. ### Sectors Adopting This - **Healthy Snacks Industry:** The market is seeing a rise in demand for snacks that are both nutritious and sustainable. - **Travel Retail Sector:** Retailers at travel hubs are diversifying their product offerings to include healthier food choices catering to on-the-go customers. - **Sustainable Food Production:** There is a growing focus on food production methods that prioritize environmental sustainability and renewable energy sources. ## Related on Trend Hunter - [Flavorful Nutrient-Dense Snack Ranges](https://www.trendhunter.com/trends/whitworths-snacks.md) - [Nutrient-Dense Nut Snacks](https://www.trendhunter.com/trends/unbound-snacks-walnuts.md) - [Free-From Peanut Butter Ranges](https://www.trendhunter.com/trends/whole-earth-100-nuts.md) - [Aerated Nut-Based Snack Products](https://www.trendhunter.com/trends/real-handful-air-nuts.md) - [Gently Dehydrated Nut Snacks](https://www.trendhunter.com/trends/rich-nuts.md) - [Skinless Gourmet Nut Snacks](https://www.trendhunter.com/trends/tuffnut.md) - [Sustainable Trail Mixes](https://www.trendhunter.com/trends/shar.md) - [Functional Nutrition Nut Butters](https://www.trendhunter.com/trends/nutri-butter.md) - [Flavored Cashew Snacks](https://www.trendhunter.com/trends/repurpose-global.md)