# Hard Seltzer Taprooms Truly LA is a Dedicated Taproom for Exploring & Discovering Hard Seltzer By Laura McQuarrie | Published 2021-10-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/truly-la References: [foodandwine](https://www.foodandwine.com/news/truly-hard-seltzer-taproom-los-angeles) One of the best-selling hard seltzer brands in America, Truly, is planning to open the doors to its very own dedicated hard seltzer taproom next year called [Truly LA](https://www.trendhunter.com/trends/hard-seltzer-taproom). With the opening of this destination, Truly is set to become the largest major national hard seltzer brand to have a [dedicated taproom](https://www.trendhunter.com/trends/upscale-taproom-experience). The 8,000-square-foot space is designed to accommodate 350 people, indoors and outdoors, and it speaks to the brand's dedicated audience that values exploration and discovery. The community-focused space is all about fostering connection and the brick-and-mortar space will offer 12 taps with a selection of [classic seltzers, lemonades, iced teas](https://www.trendhunter.com/trends/quirk-hard-tea), punch and new offerings, along with a globally inspired menu of light refreshments to pair perfectly with the beverages. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 48% | Activity: 56% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Hard Seltzer Taprooms:** The rise of dedicated taprooms for hard seltzer brands presents an opportunity to create unique immersive experiences that appeal to a growing audience. - **Community-focused Spaces:** Creating community-focused spaces to foster connections and brand loyalty present a significant opportunity for hard seltzer brands to build long-term relationships with consumers. - **Menu Innovation:** Offering unique and globally inspired menus that complement the flavors of hard seltzer presents an opportunity for food and beverage companies to expand their offerings and appeal to a growing customer base. ### Where This Applies - **Alcohol and Beverage:** The rise of hard seltzer taprooms offers a potential platform for alcohol and beverage companies to create unique brand experiences and tap into a growing market of health-conscious drinkers. - **Hospitality:** The growth of hard seltzer taprooms presents a major opportunity for the hospitality sector to create new immersive experiences and tap into the trend of experiential consumerism. - **Food:** The trend of offering unique and globally inspired menus that complement the flavors of hard seltzer presents a major opportunity for the food industry to expand their offerings and appeal to a growing segment of health-conscious consumers who prioritize taste in their food choices. ## Related on Trend Hunter - [Hard Seltzer Taprooms](https://www.trendhunter.com/trends/hard-seltzer-taproom.md) - [Zero-Gravity Hard Seltzer Bars](https://www.trendhunter.com/trends/truly-zero-gravity-bar.md) - [Hybrid Margarita Hard Seltzers](https://www.trendhunter.com/trends/margarita-style-hard-seltzers.md) - [High-ABV Lemonade Hard Seltzers](https://www.trendhunter.com/trends/truly-unruly-lemonade.md) - [Margarita-Style Flavored Hard Seltzers](https://www.trendhunter.com/trends/flavored-hard-seltzers.md) - [Spirits-Based Seltzers](https://www.trendhunter.com/trends/truly-vodka-seltzer.md) - [Fruity Vodka Sodas](https://www.trendhunter.com/trends/truly-vodka-soda.md) - [Hard Seltzer-Inspired Vodkas](https://www.trendhunter.com/trends/truly-flavored-vodka.md) - [Limited-Edition Hard Seltzer Packs](https://www.trendhunter.com/trends/truly-hard-seltzer-dream-pack.md)