# Festive Display Contests The Truly Keep It Light Holiday Edition Helps to Cover Utility Bills By Laura McQuarrie | Published 2023-11-30 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/truly-keep-it-light-holiday-edition References: [placera.se](https://www.placera.se/placera/pressmeddelanden/2023/11/29/boston-beer-keep-it-light-this-holiday-season-truly-hard-seltzer-wants-to-pay-the-utility-bill-for-your-holiday-lights-display.html) & [trulykeepitlightholiday](https://trulykeepitlightholiday.com/)  The delight of creating dazzling [holiday light displays](https://www.trendhunter.com/trends/nanoleaf-5) clashes with the burden of big electrical bills, deterring some households from fully indulging in extravagant decorations—and the [Truly](https://www.trendhunter.com/trends/holiday-party-pack-2) Keep It Light Holiday Edition contest was created to remedy this. 100 fans will receive $350 via [Venmo](https://www.trendhunter.com/trends/molson-coors-santa) to cover the cost of their holiday utility bills, décor or even solar-powered lights to help cut future costs. One grand prize winner will get an energy-efficient display for the 2024 holiday season, complete with cutting-edge LED and solar technology. What's more, the display will be unveiled with a lighting ceremony for the whole neighborhood, complete with a Truly toast and a musical performance. This contest is an extension of the hard seltzer brand's Keep It Light campaign, which is all about helping fans find joy and the lighter side of life. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 12% | Activity: 19% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Energy-efficient Holiday Displays:** Creating energy-efficient holiday displays can help reduce utility bills and promote sustainability. - **Solar-powered Decorations:** Using solar-powered lights and decorations can lower energy consumption and provide cost savings. - **Utility Bill Coverage:** Covering holiday utility bills can relieve financial burden and encourage households to indulge in extravagant decorations. ### Where This Applies - **Hard Seltzer:** The hard seltzer industry can partner with utility companies to promote energy-efficient holiday displays and provide financial incentives. - **Lighting Technology:** The lighting technology industry can develop cutting-edge LED and solar technology for energy-efficient holiday displays. - **Event Planning:** Event planning companies can organize lighting ceremonies and neighborhood festivities to unveil energy-efficient holiday displays. ## Related on Trend Hunter - [Early Christmas Decoration Contests](https://www.trendhunter.com/trends/early-christmas-decoration.md) - [Cooling Solution Contests](https://www.trendhunter.com/trends/cooling-solution-contests.md) - [Localized Beer-Fridge Campaigns](https://www.trendhunter.com/trends/the-neighborator.md) - [Beer Can String Lights](https://www.trendhunter.com/trends/bush-lights.md) - [Festive Hard Seltzer Beverages](https://www.trendhunter.com/trends/holiday-party-pack-2.md) - [All-In-One Festive Lighting](https://www.trendhunter.com/trends/lighting-experience.md) - [Holiday-Ditching Vacation Offers](https://www.trendhunter.com/trends/allexpense-paid-trip.md) - [Branded Epic Holiday Party Giveaways](https://www.trendhunter.com/trends/unboring-holiday-bash.md) - [Cheeky Financial Stress-Alleviating Campaigns](https://www.trendhunter.com/trends/creative-promotional-campaign.md)