# High-ABV Hard Seltzers Truly Extra Hard Seltzer Shares an Extra Boost with 8% ABV By Laura McQuarrie | Published 2021-03-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/truly-extra-hard-seltzer References: [prnewswire](https://www.prnewswire.com/news-releases/truly-hard-seltzer-launches-extra-a-higher-abv-option-301242448.html) Unlike [Truly Hard](https://www.trendhunter.com/trends/truly-hard-seltzer-dream-pack) Seltzer's original flavors, Truly Lemonade and Truly Iced Tea that boast 5% ABV, the all-new Truly Extra Hard Seltzer comes in at 8% ABV and promises an extra kick. As one of the first brands of its kind to launch a higher ABV choice, Truly Hard Seltzer is setting itself apart with a product that has just a single gram of sugar and 220 calories per each 16-ounce can. The Black Raspberry and Peach Mango Truly Extra flavors were created to appeal to convenience store shoppers who are looking for single-serve, [higher ABV beverages](https://www.trendhunter.com/trends/tailgate-tour) that still provide all the refreshment of a regular hard seltzer. While many gravitate to [hard seltzers](https://www.trendhunter.com/trends/white-claw-gin-smash) because they are on par with light beer, these options appeal to those who want more variety. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 26% | Activity: 57% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **High-abv Hard Seltzers:** The rising popularity of higher alcohol content hard seltzers creates an opportunity for brands to differentiate themselves. - **Single-serve Convenience Store Beverages:** Convenience store shoppers looking for higher ABV options create a market for single-serve high ABV hard seltzers. - **Low-calorie High ABV Beverages:** The trend towards low-calorie alcoholic beverages with a higher alcohol content creates an opportunity for brands to target health-conscious consumers ### Where This Applies - **Alcoholic Beverage Manufacturing:** Brands can capitalize on the trend of high ABV hard seltzers by incorporating it into their product lines. - **Convenience Stores:** Convenience stores have an opportunity to appeal to consumers looking for single-serve higher ABV hard seltzers. - **Fitness & Health Industry:** Brands can target the health-conscious consumer by marketing their low calorie and high ABV hard seltzers as a healthier alternative to traditional alcoholic beverages. ## Related on Trend Hunter - [High-ABV Lemonade Hard Seltzers](https://www.trendhunter.com/trends/truly-unruly-lemonade.md) - [Spirits-Based Seltzers](https://www.trendhunter.com/trends/truly-vodka-seltzer.md) - [Hard Seltzer-Inspired Vodkas](https://www.trendhunter.com/trends/truly-flavored-vodka.md) - [Hybrid Margarita Hard Seltzers](https://www.trendhunter.com/trends/margarita-style-hard-seltzers.md) - [Fruity Vodka Sodas](https://www.trendhunter.com/trends/truly-vodka-soda.md) - [High-ABV Citrus Beverages](https://www.trendhunter.com/trends/simply-spiked-bold.md) - [High-ABV Iced Teas](https://www.trendhunter.com/trends/xpress-harder-iced-tea.md) - [High-ABV Hard Teas](https://www.trendhunter.com/trends/twisted-tea-extreme.md) - [Tropical High-ABV Beverages](https://www.trendhunter.com/trends/seagrams-escapes-spiked.md)