# Brush-On Hair Colors TRUHAIR's Color & Lift Root Cover Evenly Distributes Color & Boosts Fullness By Laura McQuarrie | Published 2018-08-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/truhair References: [patch](https://patch.com/new-york/new-york-city/indie-beauty-expo-2018-see-years-most-innovative-products) & [truhair](https://truhair.com/products/color-and-lift-with-thickening-fibers?variant=33713683780) TRUHAIR by Chelsea Scott offers an inventive way for consumers to conceal thinning and gray hair, or simply add a complementary pop of color to their locks. While there are plenty of hair products that take the form of liquids and sprays, TRUHAIR sets itself apart as a [powder with a brush-on applicator](https://www.trendhunter.com/trends/aerious-by-arove) for even, consistent and precision results. The TRUHAIR Color & Lift Root Cover product is formulated with [thickening fibers](https://www.trendhunter.com/trends/hair-resq-advanced-biotin-collection), Vitamin E and mica to create the look of a full, thick head of hair. The product is offered in a range of shades, as well as refills that can easily be added to the brush tip. TRUHAIR also offers the Color & Lift To Go as an even more [portable version](https://www.trendhunter.com/trends/dry-shampoo-puff) of the Color & Lift Root Cover system, with a small applicator that resembles a sponge eyeshadow tip. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 79% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Brush-on Hair Colors:** The trend in the beauty industry is moving towards brush-on hair colors, allowing consumers to easily and precisely apply color to their hair. - **Thickening Fibers:** The trend towards using thickening fibers in hair products is disrupting the traditional use of liquid and spray hair color, providing consumers with a more natural and fuller head of hair. - **Portable Hair Color Applicators:** A trend in the hair industry is creating portable hair color applicators, such as the Color & Lift To Go, allowing consumers to touch up their hair color on-the-go. ### Sectors Adopting This - **Beauty:** The beauty industry has the opportunity to disrupt the traditional hair dye market with brush-on hair color products, giving consumers more precise and natural-looking results. - **Hair Care:** The hair care industry can further innovate by incorporating thickening fibers into their products like TRUHAIR’s Color & Lift Root Cover, providing consumers with a fuller and more voluminous head of hair. - **Travel:** The travel industry can benefit from the creation of portable hair color applicators like TRUHAIR’s Color & Lift To Go, allowing people to touch up their hair on-the-go without the need for traditional hair dye products. ## Related on Trend Hunter - [Hair Touch-Up Powders](https://www.trendhunter.com/trends/color-wow.md) - [Efficient Root Touchup Products](https://www.trendhunter.com/trends/instant-root-touchup.md) - [Hair-Focused Concealer Sticks](https://www.trendhunter.com/trends/tarte.md) - [Root Touch-Up Mascaras](https://www.trendhunter.com/trends/the-gray-escape-hair-brow-mascara.md) - [Dry Shampoo Powders](https://www.trendhunter.com/trends/dry-shampoo-powder.md) - [Volumizing Hair Toppers](https://www.trendhunter.com/trends/luxy-hairs-hair-topper.md) - [Non-Aerosol Dry-Styling Powders](https://www.trendhunter.com/trends/texture-and-volume-powder.md) - [Skincare-Inspired Hair Color Kits](https://www.trendhunter.com/trends/clairol-colorstrong-kit.md) - [Custom Hair Growth Solutions](https://www.trendhunter.com/trends/custom-hair-growth.md)