# Chocolate Cheese Truffles Velveets and Compartés Created Shell-Shaped "TruffVels" By Laura McQuarrie | Published 2023-05-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/truffvels References: [businesswire](https://www.businesswire.com/news/home/20230509005387/en) & [compartes](https://compartes.com/products/compartes-velveeta-chocolates-cheese)  One expert in cheese and one expert in chocolate, [Velveeta](https://www.trendhunter.com/trends/velveeta-veltini) and [Compartés](https://www.trendhunter.com/trends/velveeta-1) respectively, came together to create TruffVels, the first-ever chocolate cheese truffle. The Velveeta-infused white chocolate shell-shaped truffle promises a creamy texture and "a unique sensation unlike any other." The first-of-their-kind [chocolate cheese truffles](https://www.trendhunter.com/trends/dubai-chocolate-style-cheese) have been molded in a custom shell shape that mimics Velveets Shells and Cheese. This design decision by chocolatier Jonathan Grahm perfectly expresses the unconventional quality of the product, which fuses two well-known foods associated with pleasure. Packs of Velveeta x Compartés TruffVels are launching soon and they will only be available for a short time, while supplies last. This over-the-top treat promises to delight chocolate and cheese lovers alike in an unexpected way. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 90% | Activity: 76% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Chocolate Cheese Fusion:** Disruptive innovation opportunity for gourmet food industry to create new hybrid food combinations. - **Shell-shaped Design:** Disruptive innovation opportunity for confectionery industry to experiment with unique product designs that align with the product's taste and texture. - **Limited Edition Products:** Disruptive innovation opportunity for companies to create hype and market their products by releasing limited edition versions of their existing range. ### Industries Being Reshaped - **Gourmet Food:** Gourmet food companies can experiment with the fusion of unconventional food combinations to add excitement to their product range. - **Confectionery:** Confectionery companies can explore unique designs and shapes of products to pique consumer interest in new and innovative ways. - **Marketing:** Marketing agencies can collaborate with brands to create and promote limited edition products, tapping into consumer excitement around exclusivity. ## Related on Trend Hunter - [Chocolate Cheese Treats](https://www.trendhunter.com/trends/velveeta-1.md) - [Cheese-Filled Truffles](https://www.trendhunter.com/trends/cheese-chocolate-truffles.md) - [Cheese-Infused Luxury Chocolates](https://www.trendhunter.com/trends/m-cacao-fromage-chocolate-collection.md) - [Truffle-Infused Cheese Products](https://www.trendhunter.com/trends/cheddar-cheese-with-truffle.md) - [Decadent Chocolate Cheeses](https://www.trendhunter.com/trends/coombe-castle.md) - [Creamy Mascarpone Truffles](https://www.trendhunter.com/trends/mascarpone-bites.md) - [Spore-Flavored Cheeses](https://www.trendhunter.com/trends/truffle-cheddar.md) - [Truffle-Infused Brie Cheeses](https://www.trendhunter.com/trends/prsident-creamy-brie-with-truffles.md) - [Romantic Wine-Infused Truffles](https://www.trendhunter.com/trends/silk-spice-x-compartes-truffles.md)