# Truffle-Infused Mature Cheddars Atalanta Launches Snowdonia Cheese Company’s Truffle Trove By Grace Mahas | Published 2022-07-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/truffle-trove References: [perishablenews](https://www.perishablenews.com/deli/atalanta-launches-snowdonia-cheese-companys-truffle-trove-an-extra-mature-cheddar-combined-with-italian-black-summer-truffle/)  Atalanta's cheese producer Snowdonia Cheese Company recently expanded its portfolio of cheeses with the introduction of the new Truffle Trove. The new offering pays homage to the "sun-drenched forests of the Italian countryside and lush greenery of North Wales" and features extra mature cheddar infused with Italian Black Summer truffles. The Black Summer truffles are difficult to find and are located up to 30cm below ground among Italy's Holm oaks and hazelnut woods. The decadent cheese features a distinctive, earthy aroma alongside a balanced flavor palette. Moreover, with undertones of wild mushroom and hazelnut, the Italian Black Summer truffle is milder than its winter counterpart. “We’re very excited for the U.S. launch of Truffle Trove,” says Atalanta Brand Marketing Manager Katie Baldwin, “Snowdonia has so many beloved, award-winning flavored cheeses that can completely transform any occasion. This new truffle has a special umami flavor that can’t be missed.” ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 28% | Activity: 28% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Truffle-infused Cheese:** Opportunity to explore the potential of truffle-infused cheeses and create new, unique flavor profiles. - **Premium Cheese Offerings:** Expanding the premium cheese market with unique and luxurious offerings for cheese enthusiasts. - **Gourmet Food Products:** Capitalizing on the trend of gourmet food products with specialty items like truffle-infused cheese. ### Sectors Adopting This - **Cheese Manufacturing:** Opportunity for cheese manufacturers to expand their product line and tap into the premium cheese market with truffle-infused cheeses. - **Specialty Food Retailers:** Stocking and marketing truffle-infused cheeses can attract consumers looking for unique and luxury food products. - **Fine Dining Restaurants:** Incorporating Truffle Trove into fine dining menus can attract foodies looking for unique and exotic flavor experiences. ## Related on Trend Hunter - [Truffle-Infused Cheese Products](https://www.trendhunter.com/trends/cheddar-cheese-with-truffle.md) - [Spore-Flavored Cheeses](https://www.trendhunter.com/trends/truffle-cheddar.md) - [Truffle-Infused Brie Cheeses](https://www.trendhunter.com/trends/prsident-creamy-brie-with-truffles.md) - [Truffle Goat Cheeses](https://www.trendhunter.com/trends/truffle-goat-cheese.md) - [Truffle-Infused Brie Cheeses](https://www.trendhunter.com/trends/president.md) - [Spreadable Truffle Cheeses](https://www.trendhunter.com/trends/boursin-truffle.md) - [Truffle-Infused Burrata Cheeses](https://www.trendhunter.com/trends/truffle-burrata.md) - [Cheese-Filled Truffles](https://www.trendhunter.com/trends/cheese-chocolate-truffles.md) - [Spring-Inspired Artisan Cheeses](https://www.trendhunter.com/trends/cracker-barrel-cheese-new-flavors.md)