# Truffle-Infused Syrups Urbani Truffles' Syrups Make Truffles More Approachable By Laura McQuarrie | Published 2023-07-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/truffle-infused-syrups References: [bloomberg](https://www.bloomberg.com/news/articles/2023-06-30/ai-hot-sauce-truffle-negronis-fancy-food-show-2023-shapes-world-eating-trends/) & [shop.urbani](https://shop.urbani.com/products/truffle-syrup-vanilla-hibiscus-6-8-fl-oz-200-ml)  Urbani Truffles teamed up with [Muddling Memories](https://www.trendhunter.com/trends/dirty-martini-sundae) to introduce a pair of truffle-infused syrups to showcase the versatility of truffles beyond preparing pasta dishes. Truffle Syrup is offered in two varieties, Vanilla or Hibiscus, which can be used for baking, drizzling over ice cream or serving with meats and cheeses. After a clip of House of the Dragon stars Emma D'Arcy and Olivia Cooke talking about their drink preferences went viral on [TikTok](https://www.trendhunter.com/trends/skinny-mixes-syrup), the [Negroni Sbagliato](https://www.trendhunter.com/trends/campari-negroni-sbagliato-kit) became a must-try drink. At the 2023 Summer Fancy Food Show, Urbani Truffles cleverly showcased its truffle vanilla and hibiscus syrups as unique ingredients to elevate the wildly popular cocktail. As the brand describes, “Savory cocktails are on the rise, and many acclaimed establishments around the world are finding ways to add new flavor profiles behind the bar. This product gives bartenders and chefs the ability to combine flavors that are rarely seen together.” ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 4% | Activity: 15% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Truffle-infused Syrups:** Disruptive Innovation Opportunity: Create unique and elevated cocktail experiences by incorporating truffle-infused syrups as a new flavor profile. - **Savory Cocktails:** Disruptive Innovation Opportunity: Tap into the rising trend of savory cocktails by experimenting with truffle-infused syrups to create innovative and unexpected flavor combinations. - **Flavor Pairing:** Disruptive Innovation Opportunity: Explore the potential of combining truffle-infused syrups with various culinary applications, such as baking, ice cream, meats, and cheeses, to create exciting new taste experiences. ### Industries Being Reshaped - **Hospitality:** Disruptive Innovation Opportunity: Hotels, restaurants, and bars can enhance their beverage offerings by incorporating truffle-infused syrups to create unique and sophisticated drinks. - **Food and Beverage:** Disruptive Innovation Opportunity: Food manufacturers and beverage companies can explore the use of truffle-infused syrups as a premium ingredient for introducing new flavors and enhancing existing products. - **Gourmet Food:** Disruptive Innovation Opportunity: Gourmet food retailers and specialty stores can differentiate their offerings by stocking truffle-infused syrups, allowing customers to easily incorporate truffle flavors into their culinary creations. ## Related on Trend Hunter - [Squeezable Truffle Spreads](https://www.trendhunter.com/trends/trufflemania.md) - [Coarse Truffle-Based Seasonings](https://www.trendhunter.com/trends/black-truffle-salt.md) - [Unique Flavorful Coffee Syrups](https://www.trendhunter.com/trends/coffee-syrups1.md) - [Mixologist-Quality Cocktail Syrups](https://www.trendhunter.com/trends/cheeky-cocktails-flavored-syrups.md) - [Truffle-Flavored BBQ Sauces](https://www.trendhunter.com/trends/truffle-flavored-bbq-sauce.md) - [Luxurious White Truffle Oils](https://www.trendhunter.com/trends/white-truffle-oil.md) - [Truffle Honey Gift Sets](https://www.trendhunter.com/trends/truffle-honey-gift-set.md) - [Experimental Foodie-Inspired Drink Syrups](https://www.trendhunter.com/trends/new-monin-syrups.md) - [Truffle-Enhanced Buffalo Sauces](https://www.trendhunter.com/trends/truff-buffalo-sauce.md)