# Truffle-Flavored BBQ Sauces Trader Joe's New Truffle Flavored BBQ Sauce Boasts Umami Notes By Katherine Pendrill | Published 2022-05-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/truffle-flavored-bbq-sauce References: [traderjoes](https://www.traderjoes.com/home/products/pdp/truffle-flavored-bbq-sauce-073469)  Just in time for barbeque season, [Trader Joe's](https://www.trendhunter.com/trends/truffle-aioli) has launched an exciting new Truffle Flavored BBQ Sauce. No matter what you're cooking, BBQ sauce is a summer staple. Truffle Flavored BBQ Sauce puts a tasty twist on a classic by offering up a more complex flavor profile. The new sauce starts with a classic BBQ sauce as its base, but then the supplier adds some savory seasonings like garlic, cumin, oregano, and [bits of black summer truffle](https://www.trendhunter.com/trends/black-truffle-menu), as well as some cinnamon. As Trader Joe's notes, "The resulting Sauce is delectably spicy, satisfyingly sweet (but not too sweet), and rich with those ineffably umami notes that only truffle can provide." This unique flavor makes the sauce perfect for everything from a rack of rips to a hot dog topper. Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 26% | Activity: 49% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Truffle-infused Food and Beverages:** There is an opportunity to capitalize on the growing demand of consumers for unique and innovative flavors by incorporating truffles into food and beverage products. - **Premium BBQ Sauces:** There is an opportunity in the market to offer premium BBQ sauces with sophisticated flavor profiles that cater to consumers looking for elevated culinary experiences. - **Savory and Sweet Flavor Pairings:** There is an opportunity to create food products that combine savory and sweet flavors to provide consumers with a unique taste experience. ### Who This Affects Most - **Food and Beverage Manufacturing:** Food and beverage manufacturers can leverage truffle-flavored ingredients to develop unique and innovative products that appeal to consumers seeking new and exciting flavors. - **Gourmet Retail:** Gourmet retailers can stock and sell premium BBQ sauces to their discerning customers who are looking for high-quality, unique, and sophisticated food products. - **Hospitality and Catering:** The hospitality and catering industry can incorporate truffle-flavored BBQ sauces and other products into their menus to offer a distinctive culinary experience to their guests and customers. ## Related on Trend Hunter - [White Truffle Soy Sauces](https://www.trendhunter.com/trends/trader-joes-truffley-soy-sauce.md) - [Umami-Rich Truffle Aiolis](https://www.trendhunter.com/trends/truffle-aioli.md) - [Truffle-Infused Ranch Dressings](https://www.trendhunter.com/trends/truffle-ranch-dressing.md) - [Truffle-Enhanced Buffalo Sauces](https://www.trendhunter.com/trends/truff-buffalo-sauce.md) - [Versatile Umami Barbecue Sauces](https://www.trendhunter.com/trends/miso-teriyaki-bbq-sauce.md) - [Truffle Ranch Sauces](https://www.trendhunter.com/trends/spicy-truffle-ranch.md) - [Truffle-Infused Burrata Cheeses](https://www.trendhunter.com/trends/truffle-burrata.md) - [Tangy Honey-Infused Mustards](https://www.trendhunter.com/trends/incredisauce.md) - [Herby Argentinian Marinades](https://www.trendhunter.com/trends/trader-joes-chimichurri-sauce.md)