# Truffle-Infused Eye Serums BYROE's Truffle Eye Serum Combines Black, White & Summer Truffles By Laura McQuarrie | Published 2021-11-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/truffle-eye-serum References: [newbeauty](https://www.newbeauty.com/new-skin-care-products-november-2021/7) & [byroe](https://byroe.com/products/truffle-eye-serum) [BYROE's](https://www.trendhunter.com/trends/glow-boosting-serum) [Truffle Eye Serum](https://www.trendhunter.com/trends/procollagen-peptide-firming-eye-serum) is an airy and restorative skincare product that's beneficial for firming and plumping the delicate eye area. Thanks to an Advanced Truffle Complex that combines black, white and summer truffles, the skincare product from BYROE infuses the skin with essential fatty acids and antioxidants that are beneficial for neutralizing free radical damage. Some of the other key components of the serum are Triple Hyaluronic Plus, [Avocado Peptides](https://www.trendhunter.com/trends/eye-contour-treatment), and Lupine Proteins, which offer soothing and brightening, plus enhanced water retention. The lightweight formula goes on with an invisible finish with a velvet texture and it helps to tackle concerns like dryness, dullness and puffiness in a luxurious way. The free-from product is best used after cleansing, morning and night. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 41% | Activity: 60% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Truffle-infused Skincare:** Disruptive innovation opportunity: Incorporate rare ingredients in new and innovative ways to create high-end skincare products. - **Advanced Eye Serums:** Disruptive innovation opportunity: Develop new formulas and technologies that target specific skincare concerns, such as puffiness and dryness, in a luxurious way. - **Free-from Beauty Products:** Disruptive innovation opportunity: Expand offerings of skin and beauty products that are free from harmful chemicals, parabens, and fragrances. ### Sectors Adopting This - **Skincare:** Disruptive innovation opportunity: Expand product lines to include rare ingredients that offer unique benefits for consumers. - **Beauty:** Disruptive innovation opportunity: Develop new formulas and technologies that target specific skincare concerns in a luxurious way. - **Cosmetics:** Disruptive innovation opportunity: Create product lines that offer high-end skincare benefits and unique ingredients to stand out in a crowded market. ## Related on Trend Hunter - [Truffle-Infused Skincare Balms](https://www.trendhunter.com/trends/nite-brite.md) - [Nourishing Nighttime Eye Serums](https://www.trendhunter.com/trends/jet-lag-overnight-eye-serum.md) - [Advanced Eye Serum Formulas](https://www.trendhunter.com/trends/furcy-botanik.md) - [Retinoid-Infused Night Serums](https://www.trendhunter.com/trends/summer-fridays-1.md) - [Mushroom-Infused Eye Creams](https://www.trendhunter.com/trends/mushroom-milk-better-aging-eye-cream.md) - [Black Tea-Forward Skincare Sets](https://www.trendhunter.com/trends/black-tea-bundle.md) - [Triple-Strength Retinol Eye Serums](https://www.trendhunter.com/trends/goop-3x-retinol-eye-lift-serum.md) - [Triple Action Serums](https://www.trendhunter.com/trends/triple-action-firming-serum.md) - [Peptide-Powered Eye Serums](https://www.trendhunter.com/trends/eye-contour-treatment.md)